Your go-to place for all things social media marketing, employee advocacy and employer branding.

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Blog Posts written by Bruce:

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  1. Employee Advocacy: The Benefits of Getting Your Employees to Promote Your Brand

    Employee advocacy is when employees share positive content about their company on social media and...

  2. Employer Branding on Social Media: Examples of Best Practices

    Here are some examples of how companies are using social media for employer branding:

  3. Employer Branding Tools: How to Build a Strong Employer Brand

    There are a number of employer branding tools available that can help you build a strong employer...

  4. Employer Branding Best Practices: How to Attract and Retain Top Talent

    Here are some employer branding best practices:

  5. Creative Employer Branding: How to Stand Out From the Crowd

    But how do you create a creative employer brand that stands out from the crowd? Here are a few tips:

  6. The Power of Celebrity Endorsements in Social Media Marketing

    There are several reasons why celebrity endorsement is so effective in social media marketing....

  7. The Pillars of Social Media Marketing

    Here are the four pillars of social media marketing:

  8. The Importance of Content in Social Media Marketing

    Here are some of the benefits of using content in social media marketing:

  9. Social Media Marketing Audit: How to Assess Your Performance and Improve Your Results

    If you're not sure where to start with your social media marketing audit, here are a few steps you...

  10. Social Media Marketing for the Tourism Industry

    1. Set clear goals. What do you want to achieve with your social media marketing? Do you want to...