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Use Case: Social Impact

Turn Employee Engagement Into Measurable Social Impact Data

Companies everywhere are struggling to report on the social pillar of ESG: inconsistent data, scattered employee initiatives, unclear metrics, and no standardized way to track outcomes. Ambassify makes it simple.

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Companies that are already building a culture of sustainability
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How Renewi celebrated World Recycling Day with the employees

They put together a bundle of educational resources comprising lectures and essays about recycling and reducing waste. Then, asked employees to share it online with their networks, putting the accent on WHY they are sharing it.

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How Sodexo shared tips to promote sustainable initiatives

With this campaign, Sodexo wanted to promote WasteLess Week – a group-wide initiative to promote sustainable behaviors. This specific example is related to digital and electronic waste: they shared tips and tricks to decrease waste, all collected in a document attached to the campaign.

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How Unique involved its employees in a common initiative

In honor of De Warmste Week, Unique organized a company-wide talent auction to raise money against social exclusion. Employees could auction their talents and bid on their colleagues' talents through Form and Click It campaigns. The collected money was donated to De Warmste Week.

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Track the “S” in ESG with Confidence 

Our platform helps you measure employee sustainability engagement, track volunteering and advocacy, collect validated social impact data, and turn every initiative into ESG-ready reporting.
No more guessing. No more manual spreadsheets. No more “inputs without outcomes.”

With Ambassify, you can finally show how your people drive real social impact, and how that impact strengthens your business.

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Generate commitment to good causes among employees

Let your employees work together toward common goals by setting up community goals based on the SDGs you're interested in.

By visualizing the progress of each goal, you will generate community-wide engagement and commitment, prioritizing your good causes as goals for your ambassador community.

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Accurately translate actions into real-life impact and track gains

Ambassify offers built-in tailored reporting that translates interactions on the platform into real-life impact that can be used to incorporate into your CSR and CSDDD reporting.

Here, you can track gains based on the SDG or ESG framework, and now also align with the EU Corporate Sustainability Due Diligence Directive (CSDDD) by showing how your organisation:

  • Encourages sustainable employee behaviour across your value chain

  • Identifies and monitors social and environmental risks

  • Documents real-world actions that help prevent or mitigate adverse impacts

With campaign tagging and engagement tracking, you’re not just raising awareness,  you’re building a culture of due diligence.

More about reporting

Set up concrete actions and amplify your sustainable initiatives

Launch different initiatives by making campaigns out of them to involve and engage your employees in the social commitment of your company. 

have them share your initiatives and social engagement with their networks on social media to amplify your voice and raise awareness.

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Sustainably reward employees through donations

When you activate gamification on the platform, you can add rewards to recognize your employees. these can be configured based on what fits your company culture and goals.

partner up with organizations to include donations for this or that good cause and raise awareness among your workforce.

More about gamification

Want a real-life example?

See how our clients built a sustainability-oriented community

How Unique collected money for De Warmste Week

Find out how Unique launched a community-based talent auction using ad-hoc Ambassify features to raise money for De Warmste Week and support their cause against social exclusion.

Download customer story
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What is the best way to measure the “S” in ESG?
The social pillar of ESG is traditionally the hardest to measure because there are no universal standards and data is often scattered. Ambassify centralizes everything related to employee engagement — volunteering, advocacy, participation, skills-based initiatives — and turns them into structured, audit-ready metrics.
You get inputs, outputs, and true outcomes, all mapped to ESG frameworks like GRI, SASB, ESRS, and CSRD.
How can I track employee engagement for ESG reporting?

Ambassify automatically tracks participation in sustainability campaigns, volunteering, learning initiatives, advocacy, and internal engagement activities.
Instead of guessing engagement levels, you get quantitative insights you can plug directly into ESG and CSR reports without manual effort.

Ambassify’s Effects feature lets you define the real-world impact of every employee action inside a campaign. Instead of simply counting interactions (likes, shares, sign-ups, completions), Effects allow you to assign meaningful values to each action — such as reduced CO₂ emissions, money raised, volunteer hours contributed, or any other measurable social outcome.

This means you can:

  • Translate engagement into measurable impact

  • Standardize how campaign actions contribute to ESG/CSR goals

  • Automatically calculate outcomes for reporting

  • Reward employees based on real impact generated

  • Compare campaigns using consistent, outcome-focused metrics

By turning interactions into quantifiable Effects, Ambassify helps you demonstrate the true value of employee engagement in your sustainability, advocacy, and social impact initiatives — making it easier to report outcomes, not just activity.

How does Ambassify help with CSRD or ESRS compliance?

CSRD and ESRS require detailed disclosure on workforce-related and social impact metrics. Ambassify helps you capture the required data points, measure the effectiveness of your initiatives, and provide a clear audit trail  making social reporting consistent, transparent, and defensible.

How quickly can we start measuring social impact?
Most organizations begin capturing meaningful data within weeks. If you already run volunteering or sustainability initiatives, Ambassify can start converting participation into measurable impact almost immediately.

Watch our Product Demo Video

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