--- title: Latest Twitter algorithm changes of 2023 description: Discover how the latest Twitter algorithm changes can amplify your brand's reach and engage your audience through Employee Advocacy. Learn the strategies to maximize visibility and authenticity on social media. image: https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://blog.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases By Use Case - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy) - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding) - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) - [Social Selling](https://get.ambassify.com/use-cases/social-selling) - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing) By Industry - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders) - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services) - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services) - Product By Stage - [Platform Overview](https://get.ambassify.com/platform) - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment) - [Educate](https://get.ambassify.com/product/skills) - [Activate](https://get.ambassify.com/product/employee-advocacy-activation) - [Measure](https://get.ambassify.com/product/reporting) - [Prove](https://get.ambassify.com/product/advocacy-impact) By Features - [Gamification](https://get.ambassify.com/product/gamification) - [AI assistant](https://get.ambassify.com/product/ai-assistant) - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy) - [Personal Post](https://get.ambassify.com/product/personal-post) - [Compliance Guardrails](https://get.ambassify.com/product/guardrails) - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training) - [Security & Privacy](https://get.ambassify.com/security-and-privacy) - [Integrations](https://get.ambassify.com/product/integrations) - [Browser Plugin](https://get.ambassify.com/features/browser-plugin) - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on) - [Zapier](https://get.ambassify.com/product/integrations/zapier) - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams) - [Salesforce](https://get.ambassify.com/product/integrations/salesforce) - [Strava](https://get.ambassify.com/product/integrations/strava) - [Webhooks](https://get.ambassify.com/product/integrations/webhooks) - Social Channels - [Instagram](https://get.ambassify.com/features/instagram-sharing) - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English # Latest Twitter algorithm changes of 2023 Perfect for a **2 minute** break •  Written on **Oct 4, 2023, 1:00:00 PM** by  [**Bruce**](https://blog.ambassify.com/knowledge-hub/author/bruce) on October 1, 2024 ![Avatar picture of Bruce](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FBruce_chatbot-01.png/768.webp?resize=crop&cache=31536000) Understanding and adapting to the "Latest Twitter Algorithm Changes of 2023" is vitally important for Social Media Marketing Managers. The nuances of these changes will directly dictate the impact of any marketing strategy on Twitter. This change in algorithms isn't just a bunch of new rules—it is an opportunity to amplify your brand's voice and extend its reach. One particular feature of these changes surrounds 'Employee Advocacy.' It is attuning the subtle yet powerful potential of marketing that lies within our committed employees. Let’s understand together how the Twitter algorithm changes influence our tactics while capitalizing on the advantages of an Employee Advocacy Program. First, let's discuss the changes. Twitter has reorganized the way tweets are displayed to users, giving priority to tweets it believes are more relevant to user interests. Conventionally, tweets appear chronologically. Under the new algorithm, Twitter considers factors like engagement, recency, and activity on your Twitter network to prioritize tweets. Now, to make sense of these changes from a marketing perspective. Simply put, the more engaging a tweet is within its early stages, the more visibility it will gain. The algorithm is designed to reward high-quality, relevant content and place it directly within the sightline of its intended audience. This is where the Employee Advocacy Program takes center stage. Employee Advocacy leverages the voices of employees as trusted ambassadors of your brand. When employed strategically, it can be an influential marketing tool to give your brand an organic boost in exposure and credibility. Let’s dive deeper into ways Employee Advocacy can work together with the new Twitter algorithm. 1\. Increased engagement: The new Twitter algorithm is optimized for engagement. Your employees, who are inherently connected with your brand, can play a significant role in getting engagement kicking with initial likes, retweets, and comments. This early engagement can potentially push your tweets further into prominence within followers' feeds. 2\. Enhanced Reach: Employees' personal networks offer an opportunity to increase the reach of your brand’s content beyond the immediate following. By sharing brand-related content, they can organically amplify your brand's reach into their personal networks, which might not have been possible otherwise. 3\. Authentic engagement: Twitter values authenticity and relevance, and there are fewer ways to better achieve this than through Employee Advocacy. When your employees share your content, it brings a level of authenticity to the messaging that resonates with audiences. Additionally, it reinforces the real human element behind a brand which strengthens connections with consumers.  4\. Complement Paid Ads: While paid advertising on Twitter will continue to play a significant role for brands, Employee Advocacy can greatly complement this strategy. Ads gain more trust when audiences see employees endorse their brand voluntarily and enthusiastically on social channels. The latest Twitter algorithm changes of 2023, coupled with a robust Employee Advocacy Program, invite game-changing possibilities for social media marketing managers managing big brands. Adopting this approach ensures your tweets gain the visibility they deserve while binding your employees closer to the brand they represent. With the right strategy, tools, and engaged employees, your brand can harness the full potential of Twitter's latest offering. ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) ## Related Blog Posts Not done reading yet? No problem, here are other things you might be interested in. - ### Strategies to encourage employee-generated content [Read more](https://blog.ambassify.com/knowledge-hub/strategies-to-encourage-employee-generated-content) - ### How to use TikTok for marketing [Read more](https://blog.ambassify.com/knowledge-hub/how-can-i-use-tiktok-for-marketing) - ### How to increase organic reach on Facebook [Read more](https://blog.ambassify.com/knowledge-hub/how-to-increase-organic-reach-on-facebook) ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. 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