New Facebook Algorithm Will Decimate Your Brand’s Organic Reach - Unless You Have a Devoted Base of True Advocates

By Silke Holsbeek on January 24, 2018

It’s been a week since Facebook’s CEO Mark Zuckerberg announced major changes to the platform’s newsfeed algorithm, and the sky hasn’t fallen on our heads - yet.In all seriousness, this is a major decision on the side of the platform, one that will affect how tens of thousands of businesses[...]

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7 Proven Tactics To Get More Online Reviews for Your SaaS Gig

By Koen Stevens on January 16, 2018

Customer reviews are a business’ bread and butter, especially if we’re talking about a SaaS business. Why is that? It’s because SaaS - and, to a lesser extent, other - offers are not picked up on a whim. They are meticulously scrutinized, researched online, and flipped more times than a burger[...]

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6 Compelling Reasons Why Your Business Needs Employee Advocacy

By Silke Holsbeek on December 13, 2017

In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.

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Advocacy Marketing - The New Competitive Difference In the SaaS Ecosystem

By Koen Stevens on December 06, 2017

Slowly, but steadily, we are making a move to a subscription-based economy. Those of us in the business world have been noticing this for quite some time now; learning & talent, HRMS, sales automation, CRM, IT service management - these are all industries that have been subscription-heavy for[...]

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Supercharge Your Social Media Marketing With User-Generated Content

By Silke Holsbeek on November 15, 2017

Getting potential customers to pay attention to your products has never been more difficult. Exposed to up to 3,000 brand messages PER DAY, it’s no wonder that people are becoming fed up - turning off their TVs, ignoring billboards and banners, and installing ad-blockers on their devices.

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Brand Advocates Influencing Customer Journey - How Advocacy Marketing Made An Advocate Out of Me

By Koen Stevens on October 31, 2017

The other day I was thinking about what got me so fired up about advocacy marketing in the first place and it occurred to me that I should share my story. It all started years ago, when I was first dipping my toe into entrepreneurial waters and starting my own business. That’s when I witnessed[...]

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Brand Advocates VS. Influencers - Who Wins In the Long Run?

By Silke Holsbeek on October 06, 2017

Although often intertwined in the minds of marketers, the terms ‘brand advocate’ and ‘brand influencer’ have several distinct differences that make both strategies very unique.

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Tracking Advocacy Marketing Results & Rewarding Your Brand Advocates

By Koen Stevens on September 18, 2017

Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line.

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GDPR: The Struggle Is Real -Although, There's Still Hope For CMO's!

By Mic Adam on August 23, 2017

May 25th, 2018 is probably marked in black on every marketer's calendar. It’s the day the GDPR - General Data Protection Regulation becomes active in Europe. Today, ICT and legal are the two main departments working on GDPR compliance, but it is really time for sales and marketing to step up[...]

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How to Set Advocacy Marketing Goals & Activate Brand Advocates

By Wim Mostmans on August 09, 2017

In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. By now, you’re already familiar with the basics - why advocacy marketing is important and where you can find your superfans, customers willing to go that extra mile because[...]

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