As important as the war for each and every customer is today, companies are becoming increasingly aware that there’s an equally important battle underway on the market - a battle for great employees. Without them, their war for customers is all but lost. Great, driven employees are essential[...]

NVIDIA, one of the world’s largest graphics cards manufacturers, reached out to us in December of 2016, looking to activate its social media fans on the German market, and build a core group of advocates who would participate in various challenges aimed at promoting the brand. Although their[...]

Customer testimonials are the bread and butter of true marketing experts. In a nutshell, they are someone else's word that your products and services do what they are advertised to do. They are also one of the oldest tricks in the book - newspaper ads from a 100 years ago feature them[...]

In his last post, Koen talked about the importance of customer references. He focused on the general do’s and the don’ts:

A customer reference is defined as a ‘positive story that customers can share about your product or service; a story that has the power to create demand, impact sales, or close borderline deals’. References can be written - testimonials are a good example - but, for the purposes of this post,[...]

Getting new customers through the door is both expensive and exhausting in every industry. However, it’s especially difficult if your offer public cloud solutions - SaaS, PaaS, IaaS; although all of those industries are growing at an amazing pace, you’re still dealing with a limited (but[...]

Yaay. As from now you can request a free report with a few customer and employer branding metrics that measure how actively people engage with your brand’s online presence!

Customer referrals sell.

It’s been a week since Facebook’s CEO Mark Zuckerberg announced major changes to the platform’s newsfeed algorithm, and the sky hasn’t fallen on our heads - yet.In all seriousness, this is a major decision on the side of the platform, one that will affect how tens of thousands of businesses[...]

Customer reviews are a business’ bread and butter, especially if we’re talking about a SaaS business. Why is that? It’s because SaaS - and, to a lesser extent, other - offers are not picked up on a whim. They are meticulously scrutinized, researched online, and flipped more times than a burger[...]