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  1. social media marketing objectives

    4 Social Media Marketing Objectives You Might Want to Set for Your Company

    What is social media marketing?

    Social media marketing is the use of social media for marketing...

  2. dark social

    Dark Social: What It Is and How To Leverage It In B2B

    What is dark social?

    The term dark social was coined by Alexis C. Madrigal in a 2012 article for...

  3. millennials in the workplace

    Millennials in The Workplace: Engaging with The Unengaged Employees

    Who do we call Millennials?

    Millennials are people born between 1980 and 1996—at least, that’s the...

  4. how to build thought leadership among your employees

    How to Build Thought Leadership Among Your Employees

    What is thought leadership?

    Thought leadership means that you, as an individual, are seen as the...

  5. how to onboard employees in your employee advocacy program

    How to successfully onboard new people to your ambassador program

    There are three key pillars for onboarding: internal communication (building awareness), the...

  6. how to measure the impact of employee advocacy

    How to measure the impact of your teams on LinkedIn and beyond

    How to measure the performance of employee advocacy

    A lot of metrics and KPIs come into play when...

  7. employee advocacy benefits for employees

    The Benefits of Employee Advocacy for Employees

    What is employee advocacy?

    Employee advocacy is a strategic asset for businesses aiming to amplify...

  8. how employee advocacy supports social selling

    How Employee Advocacy Supports Social Selling

    Imagine every employee amplifying your marketing message, reaching potential customers through...

  9. common social media mistakes by employees

    Most Common Social Media Mistakes by Employees and How to Avoid Them

    Being on social media as an employee can be a double-edged sword. You want to show off your...

  10. how to build brand trust

    How to Build Brand Trust

    Building brand trust is more than a goal for companies — it's a necessity. Consumers value...