Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line.
May 25th, 2018 is probably marked in black on every marketer's calendar. It’s the day the GDPR regulations become active. Today, ICT and legal are the two main departments working on GDPR compliance, but it is really time for sales and marketing to step up their game or they will fall behind!
In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. By now, you’re already familiar with the basics - why advocacy marketing is important and where you can find your superfans, customers willing to go that extra mile because[...]
There are scores of reasons why you should aim to turn every one of your customers into a brand advocate - repeat business, countering bad word of mouth, getting your brand in front of audiences you didn’t think of yourself, and so on.
Trust sells. No matter the industry you work in, if potential customers don’t trust your brand, they will not buy anything you’re selling
If you’re spending thousands of dollars on AdWords and banners (or anything else that might be considered conventional ‘conservative’ marketing) but are doing nothing to boost your social media reach, you’re doing business wrong.
What is the first thing you do when you’re considering booking a hotel?
Do you call the front office with your credit card in hand and make a reservation?
Do you take that blind leap of faith and assume that the place is just what you’re looking for?
Or are you more sensible, taking the time[...]
It won’t be the first time you have heard this but, in recent years, marketing has been evolving at lightning speed.
Many businesses come and go, as we have seen over the past few years (Vine, anyone?). One constant remains firmly at the centre of the marketing approach: authenticity!
Social media plays a crucial role in the hiring process today, and the facts don’t lie about it. Over 94% of recruiters use LinkedIn to recruit new candidates, while 79% of job seekers use social media to find a new job. Another 13% of social media users say that the information they posted on[...]
Have you ever made a purchase recommended by a friend? Maybe it was a helpful nudge to stick with your decision on a new iPhone. Or perhaps you were persuaded to cross over to Android territory? Many of these choices rely on the trust we give to people around us.