All Your Employee Advocacy Reporting in One Platform 

Every advocacy metric in one place, from reach to ROI. See what's working and give leadership the numbers they trust. 

Employee advocacy analytics
Trusted by enterprise teams across Europe
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Turn Employee Advocacy Activity Into Measurable Results

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Reporting Dashboard Overview
Understand the Full Impact of Your Advocacy Program

Get a complete overview of how your employee advocacy program performs. Ambassify provides employee advocacy analytics that help you understand engagement, reach, and ambassador activity in one clear dashboard:

  • Monitor engagement and reach across campaigns
  • Track clicks and website traffic generated by employees
  • Identify your most active ambassadors
  • Follow program growth and participation over time.

Flexible Data Filtering
Zoom In On the Insights That Matter

Break down performance by campaign, team, ambassador group, or time period. With flexible filters, you can quickly understand which content drives engagement and which teams generate the most impact. Use filters to: 

  •  Compare campaign performance side by side
  • Analyze results by team, department, or ambassador group
  • Review performance within custom date ranges
  • Identify top-performing content and employee advocates.
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Custom Reporting Dashboards
Build Reports Tailored to Your Program

Custom dashboards can be enabled and integrated on Ambassify to collect and show the most valuable metrics to you at a glance.

Ambassify also allows you to export and sync custom report data with your existing analytics or reporting tools.

More about custom reporting

Per-Channel Performance Insights
See What Works On Every Social Platform

Ambassify's social media reporting dashboard tracks results across platforms like LinkedIn, Facebook, and X. Through direct API connections with these platforms, Ambassify automatically collects accurate performance data and keeps your reports up to date.  Monitor key metrics such as:

  • Shares
  • Clicks
  • Impressions
  • Reach
  • Engagement
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Track Advocate Performance
Ambassador Activity, Skills and Leaderboards

See which ambassadors drive the most traffic, clicks and engagement. Rank advocates by activity, reach or engagement to find your thought leaders and rising voices.

Inside the same platform, the Ambassify Skills admin dashboard tracks which employees have completed which paths (Boost, Share, Edit Share Message, Personal Post) and shows where people get stuck, so you know who is gaining confidence and who needs more support.

Explore Ambassify Skills

 

Global Community
Multilingual Programs, One View

Run advocacy across Belgium, France, Germany or other countries from one community, and still see how each region performs without spinning up a separate report. Filter by language, region or segment in two clicks.

Explore Global Features

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What's inside

Guided Onboarding

Active members tracking

Total members, total advocates and interacting members per team, region or language. The clearest signal of program health.

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Period-over-period trends

Compare any rolling or custom date range against the previous period. Green and red arrows show what is improving and what is not, at a glance.

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Member & group level reporting

Drill into individual ambassador activity or roll up by group, department or business unit. Same data, the cut the audience needs.

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Quarterly Performance Report

Enterprise-tier structured overview across Members, Campaigns and Sharing, with quarter-over-quarter comparisons on every metric, ready to share with the leadership team. 

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Built-in metric definitions

Every metric on every screen comes with an inline definition, so ops, finance and executive teams interpret the same number the same way.

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Attachment and link analytics

Track which attachment formats (image, video, link, native video) and embedded message links drive the most clicks and engagement. Optimise what works, drop what does not.

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"Ambassify helps us regularly dig deeper and get valuable, segmented usage insights. The in-built, filter-based emailer makes it extremely easy to reach target groups."

—  Lennart Crossley, Swiss Life Germany

Part of a Structured Framework

Measure is the bridge between Activate and Prove. It shows what your program is doing today, then feeds the data into how you prove business impact to leadership. Explore the complete framework:

Diagnose

Know Where To Start

Assess advocacy maturity, identify participation gaps, and understand where employees need support first.
Explore Pulse
Ambassify Pulse advocacy assessment showing employee scores for Profile Strength, Content Confidence, Sharing Activity, and Brand Alignment with Strong and Developing ratings
Educate

Build Confidence

Build alignment and confidence with practical social media training that helps employees feel ready to participate.  

Learn more
Ambassify skill gate requiring employees to complete the Personal Brand lesson before creating their own LinkedIn post
Activate

Drive Participation

Turn readiness into action with guided participation, low-friction sharing, and simple next steps.

Discover Activation
Ambassify mobile app showing campaign feed with share company post action across LinkedIn, Facebook, and Instagram
Measure

Understand Performance

Track participation, reach, and engagement so you can understand what is working and improve over time.

Ambassify analytics dashboard showing impressions and reach growth over time with
Prove

Show Business Impact

Connect employee advocacy activity to business value and show impact with clear reporting.

Ambassify engagement leaderboard showing top advocate performance by views, reach, and likes with export option

Frequently Asked Questions

How can I measure the ROI of employee advocacy?
Ambassify helps you measure employee advocacy ROI by tracking engagement, website traffic, and conversions generated by your ambassadors. By assigning values such as CPC or CPM, you can also calculate Earned Media Value (EMV) and estimate how much advertising budget you save through advocacy. 
Can I track website traffic from employee advocacy?

Yes. Ambassify supports UTM tracking for employee advocacy, allowing you to track traffic and conversions in tools like Google Analytics, HubSpot, or Salesforce. You can clearly see which posts, campaigns, and ambassadors drive website visits and leads.

Can I identify which employees generate the most impact?
Ambassify’s reporting dashboard provides detailed insights into ambassador performance, including engagement, clicks, and traffic generated. This makes it easy to identify your most active and most impactful advocates across teams and campaigns. 
How quickly can I start measuring employee advocacy results?

You can start measuring results as soon as your advocacy campaigns go live. Ambassify tracks engagement, clicks, and ambassador activity in real time, and with built-in UTM tracking, you can quickly connect advocacy to website traffic, leads, and ROI.