---
title: Employee Advocacy Reporting & Analytics | Ambassify
description: "Measure every employee advocacy metric in one platform: reach, engagement, clicks, website traffic and ROI, so you can see what works and report it."
image: https://get.ambassify.com/hubfs/640x360_LP_Product_small_images-04.webp
---
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# All Your Employee Advocacy Reporting in One Platform
Every advocacy metric in one place, from **reach to ROI**. See what's working and give leadership the numbers they trust.
[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://pulse.ambassify.com)
Trusted by enterprise teams across Europe
- [](https://get.ambassify.com/customer-stories/how-barco-organically-amplified-its-content-through-automated-distribution)
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- [](https://get.ambassify.com/customer-stories/how-swiss-life-germany-provides-its-ifas-with-a-reliable-and-customized-content-hub)
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## Turn Employee Advocacy Activity Into Measurable Results
## **Reporting Dashboard Overview** Understand the Full Impact of Your Advocacy Program
Get a complete overview of how your employee advocacy program performs. Ambassify provides **employee advocacy analytics** that help you understand engagement, reach, and ambassador activity in one clear dashboard:
- Monitor engagement and reach across campaigns
- Track clicks and website traffic generated by employees
- Identify your most active ambassadors
- Follow program growth and participation over time.
## **Flexible Data Filtering** Zoom In On the Insights That Matter
Break down performance by campaign, team, ambassador group, or time period. With flexible filters, you can quickly understand which content drives engagement and which teams generate the most impact. Use filters to:
- Compare campaign performance side by side
- Analyze results by team, department, or ambassador group
- Review performance within custom date ranges
- Identify top-performing content and employee advocates.
## **Custom Reporting Dashboards** Build Reports Tailored to Your Program
Custom dashboards can be enabled and integrated on Ambassify to **collect and show the most valuable metrics to you at a glance.**
Ambassify also allows you to export and sync custom report data with your existing analytics or reporting tools.
[More about custom reporting](https://blog.ambassify.com/blog/custom-reporting)
## **Per-Channel Performance Insights** See What Works On Every Social Platform
Through direct API connections with **LinkedIn, Facebook, and X**, every figure is measured and reported back by the network itself, never projected from follower counts. Where a network does not report a figure back, we leave it out rather than estimate, so every number here is one you can defend. Monitor key metrics such as:
- Shares
- Clicks
- Impressions
- Reach
- Engagement
- Earned Media Value
## **Track Advocate Performance** Ambassador Activity, Skills and Leaderboards
See which ambassadors drive the most traffic, clicks and engagement. Rank advocates by activity, reach or engagement to find your thought leaders and rising voices.
Inside the same platform, the Ambassify Skills admin dashboard tracks which employees have completed which paths (Boost, Share, Edit Share Message, Personal Post) and shows where people get stuck, so you know who is gaining confidence and who needs more support.
[Explore Ambassify Skills](https://get.ambassify.com/product/skills)
## **Global Community** Multilingual Programs, One View
Run advocacy across Belgium, France, Germany or other countries from one community, and still see how each region performs without spinning up a separate report. Filter by language, region or segment in two clicks.
[Explore Global Features](https://get.ambassify.com/product/multilingual-employee-advocacy)
## What's inside
### 
### Active members tracking
Total members, total advocates and interacting members per team, region or language. The clearest signal of program health.
### 
### Period-over-period trends
Compare any rolling or custom date range against the previous period. Green and red arrows show what is improving and what is not, at a glance.
### 
### Member & group level reporting
Drill into individual ambassador activity or roll up by group, department or business unit. Same data, the cut the audience needs.
### 
### Quarterly Performance Report
Enterprise-tier structured overview across Members, Campaigns and Sharing, with quarter-over-quarter comparisons on every metric, ready to share with the leadership team.
### 
### Built-in metric definitions
Every metric on every screen comes with an inline definition, so ops, finance and executive teams interpret the same number the same way.
### 
### Attachment and link analytics
Track which attachment formats (image, video, link, native video) and embedded message links drive the most clicks and engagement. Optimise what works, drop what does not.
[See Ambassify in Action](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform)
###### 
###### "Ambassify helps us regularly dig deeper and get valuable, segmented usage insights. The in-built, filter-based emailer makes it extremely easy to reach target groups."
— Lennart Crossley, Swiss Life Germany
## 
## [Learn about security in Ambassify](https://doc.ambassify.com/)
## Part of a Structured Framework
Measure is the bridge between Activate and Prove. It shows what your program is doing today, then feeds the data into how you prove business impact to leadership. **Explore the complete framework:**
1 DiagnoseKnow Where To Start
2 EducateBuild Confidence
3 ActivateDrive Participation
4 MeasureUnderstand Performance
5 ProveShow Business Impact
Diagnose
### Know Where To Start
Assess advocacy maturity, identify participation gaps, and understand where employees need support first.
[Explore Pulse](https://get.ambassify.com/employee-advocacy-assessment)
Educate
### Build Confidence
Build alignment and confidence with practical social media training that helps employees feel ready to participate.
[Learn more](https://get.ambassify.com/product/skills)
Activate
### Drive Participation
Turn readiness into action with guided participation, low-friction sharing, and simple next steps.
[Discover Activation](https://get.ambassify.com/product/employee-advocacy-activation)
Measure
### Understand Performance
Track participation, reach, and engagement so you can understand what is working and improve over time.
Prove
### Show Business Impact
Connect employee advocacy activity to business value and show impact with clear reporting.
## Frequently Asked Questions
How can I measure the ROI of employee advocacy?
Ambassify helps you measure employee advocacy ROI by tracking engagement, website traffic and conversions generated by your ambassadors. On top of that, every social share is priced as Earned Media Value using cost per click and cost per mille benchmarks taken from LinkedIn's suggested ad rates for your industry. You do not set those rates yourself, and we refresh them every quarter so your value stays in line with what advertising actually costs today.
Can I track website traffic from employee advocacy?
Yes. Ambassify supports UTM tracking for employee advocacy, allowing you to track traffic and conversions in tools like Google Analytics, HubSpot, or Salesforce. You can clearly see which posts, campaigns, and ambassadors drive website visits and leads.
Can I identify which employees generate the most impact?
Ambassify’s reporting dashboard provides detailed insights into ambassador performance, including engagement, clicks, and traffic generated. This makes it easy to identify your most active and most impactful advocates across teams and campaigns.
How quickly can I start measuring employee advocacy results?
You can start measuring results as soon as your advocacy campaigns go live. Ambassify tracks engagement, clicks, and ambassador activity in real time, and with built-in UTM tracking, you can quickly connect advocacy to website traffic, leads, and ROI.
## How social is your workforce, really?
Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first.
[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score)
[](https://get.ambassify.com/)
### Product
[Core Features](https://get.ambassify.com/features/employee-advocacy-software-must-have-features)[Native Video (Sharing)](https://get.ambassify.com/features/native-video-sharing)[Campaign Variations](https://get.ambassify.com/features/campaign-caption-and-image-variations)[Community Goals](https://get.ambassify.com/features/community-goals)[Browser Plugin](https://get.ambassify.com/features/browser-plugin)[AI Assistant](https://get.ambassify.com/product/ai-assistant)[White Labeling](https://get.ambassify.com/product/white-labeling)[Content Creation](https://get.ambassify.com/product/creating)[Content Scheduling](https://get.ambassify.com/product/scheduling)[Gamification](https://get.ambassify.com/product/gamification)
### Useful pages
[Testimonials](https://get.ambassify.com/testimonials)[Ambassify vs Haiilo](https://get.ambassify.com/ambassify-vs-haiilo)[Ambassify vs Sociuu](https://get.ambassify.com/ambassify-vs-sociuu)[Onboarding in Ambassify](https://get.ambassify.com/welcome-page)[Ambassify vs DSMN8](https://get.ambassify.com/ambassify-vs-dsmn8)[Ambassify vs Soworker](https://get.ambassify.com/ambassify-vs-soworker)[Tutorial Library](https://get.ambassify.com/tutorial-library)[Ambassify vs BeAmbassador](https://get.ambassify.com/ambassify-vs-beambassador)[Employee Advocacy ROI calculator](https://www.ambassify.com/how-to-measure-social-media-roi)[Campaign Examples](https://get.ambassify.com/resources/employee-advocacy-examples)[Social Impact](https://get.ambassify.com/use-cases/employer-brand-social-impact)[Glossary](https://get.ambassify.com/glossary)[Corporate Branding](https://get.ambassify.com/use-cases/corporate-branding)[Employee Advocacy](https://get.ambassify.com/employee-advocacy)[State of Social Advocacy 2025](https://get.ambassify.com/resources/2025-report-on-the-state-of-social-advocacy)[Newsletter](https://get.ambassify.com/sign-up-for-our-newsletter)[Leader Advocacy (FR)](https://get.ambassify.com/fr/leader-advocacy)[Sitemap](https://get.ambassify.com/sitemap)[Social media impact](https://get.ambassify.com/show-the-business-impact-of-your-social-media-results)[Social Selling](https://get.ambassify.com/use-cases/social-selling)
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### Offices
**Office Europe**
Everselstraat 133
3580 Beringen, Belgium
**Office APAC**
36 Carpenter Street
Carpenter Haus, Singapore 059915
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