How to create a consistent brand voice on social media
Understanding Your Brand VoiceFirstly, defining your brand voice is imperative. Are you playful or...
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Strategies for managing negative comments
To convert negatives into positives, we bring you a comprehensive guide amalgamating crucial...
What are social media KPIs I should be tracking?
Firstly, let's discuss Reach and Engagement, two fundamental social media KPIs. The reach is the...
How to measure ROI from social media
Firstly, it is crucial to understand what counts as ‘return’ in your social media investments. For...
Techniques to increase YouTube subscribers
1. Creating Distinct, Engaging Content:Start by developing distinct, engaging content that...
How to optimize Pinterest pins for search
To boost your Pinterest SEO strategy, you need to understand the platform's search algorithm, and...
Tips for engaging captions on Instagram
Captions can entertain, inform, inspire and even mobilize your followers to act. But crafting...
Employee advocacy programs best practices
Firstly, remember the significance of ‘advocacy’. Employees cannot genuinely advocate for a brand...
Top social media trends in 2023
Firstly, one of the top social media trends this year is a shift towards 'social audio.' The...
Effective LinkedIn Strategies for B2B Marketing
Designed exclusively for the business community, LinkedIn allows brands to connect, network, and...