--- title: How to improve video engagement on Facebook description: Discover effective strategies to boost engagement and turn your Facebook followers into brand advocates. Learn how quality content, employee advocacy, and interactive features can enhance your video performance. Start creating captivating videos today! image: https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://blog.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases By Use Case - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy) - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding) - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) - [Social Selling](https://get.ambassify.com/use-cases/social-selling) - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing) By Industry - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders) - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services) - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services) - Product By Stage - [Platform Overview](https://get.ambassify.com/platform) - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment) - [Educate](https://get.ambassify.com/product/skills) - [Activate](https://get.ambassify.com/product/employee-advocacy-activation) - [Measure](https://get.ambassify.com/product/reporting) - [Prove](https://get.ambassify.com/product/advocacy-impact) By Features - [Gamification](https://get.ambassify.com/product/gamification) - [AI assistant](https://get.ambassify.com/product/ai-assistant) - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy) - [Personal Post](https://get.ambassify.com/product/personal-post) - [Compliance Guardrails](https://get.ambassify.com/product/guardrails) - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training) - [Security & Privacy](https://get.ambassify.com/security-and-privacy) - [Integrations](https://get.ambassify.com/product/integrations) - [Browser Plugin](https://get.ambassify.com/features/browser-plugin) - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on) - [Zapier](https://get.ambassify.com/product/integrations/zapier) - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams) - [Salesforce](https://get.ambassify.com/product/integrations/salesforce) - [Strava](https://get.ambassify.com/product/integrations/strava) - [Webhooks](https://get.ambassify.com/product/integrations/webhooks) - Social Channels - [Instagram](https://get.ambassify.com/features/instagram-sharing) - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English # How to improve video engagement on Facebook Perfect for a **2 minute** break •  Written on **Nov 3, 2023, 9:00:00 AM** by  [**Bruce**](https://blog.ambassify.com/knowledge-hub/author/bruce) on October 1, 2024 ![Avatar picture of Bruce](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FBruce_chatbot-01.png/768.webp?resize=crop&cache=31536000) Every successful social media marketing manager knows that video content is king in today's digital world. According to research, videos get 59% more engagement than any other content type on Facebook. Moreover, boosting online engagement isn’t just about getting more likes or shares – it’s about enhancing the visibility and credibility of your brand and stimulating followers to become active advocates of your brand. How do you make this happen? We’re glad you asked. Start with Quality Content Before delving into specific strategies, it's important to recognize that quality content is the cornerstone of any successful social media campaign. Remember, this content is representing your brand. Make it count. Your videos should be professionally produced, reflective of your brand image, and, most importantly, offer value to the viewer. Use Employee Advocacy One effective, and often underutilized, tactic to stimulate video engagement is leveraging employee advocacy. Your employees are your brand’s powerful secret weapon. Encourage them to engage actively with your brand's video content, like commenting, sharing, and posting. The increased organic reach can significantly improve your video’s performance. Additionally, their personal and relatable voices can foster a higher degree of credibility and community amongst your audience. Maximize the First Few Seconds In a fast-scrolling world, the average attention span is getting shorter. According to Facebook, users spend, on average, 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Therefore, ensure your video's first three seconds are captivating to make viewers stop and engage. This is not the place for a slow burn! Use Interactive Features  Consider using Facebook’s interactive features like polls and reactions to stimulate engagement and make the viewing experience more interactive. You'd be surprised how a simple question can open floodgates of comments and discussions. Additionally, Facebook's algorithm assigns more value to comments and shares than likes, pushing your content higher in followers’ feeds. Include Call-to-Actions (CTAs) This might seem basic, but many marketers neglect this: include a clear CTA to provoke an immediate response. Ask your viewers to share their thoughts in the comments, like if they agree, or head over to your website for more information. Feature Real People  Whether it's featuring your happy customers, sharing employee testimonials, or dropping in shots from behind the scenes, showing real people using your products or services builds a sense of authenticity and trust with your audience. After all, people connect with people, not impersonal brands. Building Engagement Takes Time Remember, just as Rome wasn’t built in a day, neither is social engagement. However, by producing high-quality videos, leveraging employee advocacy, and implementing these strategies, you can surely improve your Facebook video performance, and turn your followers into advocates of your brand. Be patient and consistent with these practices and watch your audience - and brand advocacy - grow organically. In the final analysis, a good video isn’t just visually appealing – it tells a story, conveys a feeling, and prompts the viewer to interact and engage. That is the secret sauce for Facebook video success, so get out there and start creating! ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) ## Related Blog Posts Not done reading yet? No problem, here are other things you might be interested in. - ### Employee Advocacy Cases: How Companies Are Using Their Employees to Promote Their Brands [Read more](https://blog.ambassify.com/knowledge-hub/employee-advocacy-cases) - ### Instagram hashtag strategies for maximum reach [Read more](https://blog.ambassify.com/knowledge-hub/instagram-hashtag-strategies-for-maximum-reach) - ### Employee Advocacy Marketing: How to Turn Your Employees into Brand Ambassadors [Read more](https://blog.ambassify.com/knowledge-hub/employee-advocacy-marketing) ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. 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