How to improve video engagement on Facebook
Every successful social media marketing manager knows that video content is king in today's digital world. According to research, videos get 59% more engagement than any other content type on Facebook. Moreover, boosting online engagement isn’t just about getting more likes or shares – it’s about enhancing the visibility and credibility of your brand and stimulating followers to become active advocates of your brand. How do you make this happen? We’re glad you asked.