--- title: How to create clickable social media graphics description: Discover the secrets to creating clickable social media graphics that grab attention and drive engagement. Learn how to optimize your graphics for employee advocacy and boost your brand's visibility. image: https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://blog.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases By Use Case - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy) - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding) - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy) - [Social Selling](https://get.ambassify.com/use-cases/social-selling) - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing) By Industry - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders) - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services) - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services) - Product By Stage - [Platform Overview](https://get.ambassify.com/platform) - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment) - [Educate](https://get.ambassify.com/product/skills) - [Activate](https://get.ambassify.com/product/employee-advocacy-activation) - [Measure](https://get.ambassify.com/product/reporting) - [Prove](https://get.ambassify.com/product/advocacy-impact) By Features - [Gamification](https://get.ambassify.com/product/gamification) - [AI assistant](https://get.ambassify.com/product/ai-assistant) - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy) - [Personal Post](https://get.ambassify.com/product/personal-post) - [Compliance Guardrails](https://get.ambassify.com/product/guardrails) - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training) - [Security & Privacy](https://get.ambassify.com/security-and-privacy) - [Integrations](https://get.ambassify.com/product/integrations) - [Browser Plugin](https://get.ambassify.com/features/browser-plugin) - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on) - [Zapier](https://get.ambassify.com/product/integrations/zapier) - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams) - [Salesforce](https://get.ambassify.com/product/integrations/salesforce) - [Strava](https://get.ambassify.com/product/integrations/strava) - [Webhooks](https://get.ambassify.com/product/integrations/webhooks) - Social Channels - [Instagram](https://get.ambassify.com/features/instagram-sharing) - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English # How to create clickable social media graphics Perfect for a **2 minute** break •  Written on **Nov 2, 2023, 2:31:42 PM** by  [**Bruce**](https://blog.ambassify.com/knowledge-hub/author/bruce) on October 1, 2024 ![Avatar picture of Bruce](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FBruce_chatbot-01.png/768.webp?resize=crop&cache=31536000) In this digital age, social media has emerged as the new high street where brands and businesses interact with their customers. As a social media marketing manager, one of the critical aspects of your job is creating appealing and clickable social media graphics. But how do you craft these graphics that not only grab the attention but also nudge the viewers to click through? Here's a guide to point you in the right direction. Before we get into the specifics, let's hardline the importance of Employee Advocacy in social media marketing. It's a powerful strategy not yet adequately explored by many brands. You can boost organic reach and foster greater trust and engagement by leveraging your employees as brand advocates on social media. Therefore, ensuring that your social media graphics are optimized for employee advocacy is an essential step not to be missed. The basic requirement for a clickable social media graphic is to be visually compelling. An appealing, high-quality image or graphic draws the eye and stops the endless scrolling. This visual can be a product image, a lifestyle photo, or a captivating infographic, depending on your brand and message. Ensure that the image aligns with your brand values and voice to present a consistent brand image to your viewers. As for the role of text in your graphics, keep it minimal and impactful. Overloading your graphic with text tends to diminish its visual appeal. Stick to powerful, punchy headlines and concise, crystal-clear call-to-actions that urge the viewer to click and learn more. Use legible fonts and maintain high contrast between your text and its background to ensure readability. A critical factor that often gets overlooked is the sizing of the social media graphics. Each social media platform has specific recommended dimensions for optimal display. Failure to adhere to these dimensions can lead to awkward crops or blurred images that can hurt your click rates. Lastly, make sure your graphics align with the content it's linked to. An irrelevant or misleading graphic can result in high bounce rates, damaging your brand credibility.  How does Employee Advocacy fit into this? Simply put, your employees can significantly boost the visibility and reach of your social media posts. They have networks that extend beyond your immediate company followers, hence reaching a wider audience. Their engagement with your posts lends credibility to your brand, as people generally trust content shared by their connections over content shared by brands. You can optimize your social media graphics for employee advocacy by ensuring they are easy to share. Keep them relevant to both your brand and your employees. They should also be proud to share the content. Including features that show off your company culture or values can give employees more reason to share these graphics. To conclude, creating clickable social media graphics requires a strategic blending of visual appeal, minimal text, correct sizing, relevance, and shareability factor. By factoring in the potential of employee advocacy, you can amplify the reach and impact of your social media graphics. Remember, the goal is not just to catch the eye, but to draw the viewer in, provoke curiosity, and persuade them to click through. ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) ## Related Blog Posts Not done reading yet? No problem, here are other things you might be interested in. - ### Social Media Marketing Case Studies: How to Use Social Media to Grow Your Business [Read more](https://blog.ambassify.com/knowledge-hub/social-media-marketing-case-studies) - ### How to create a consistent brand voice on social media [Read more](https://blog.ambassify.com/knowledge-hub/how-to-create-a-consistent-brand-voice-on-social-media) - ### How to grow a local following on social media [Read more](https://blog.ambassify.com/knowledge-hub/how-to-grow-a-local-following-on-social-media) ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. 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