Techniques for social media crisis management
Social media, a dynamic platform for personal and professional engagement, can build or break a brand's reputation within the blink of an eye. With the prevalence of social media, crisis management has never been more critical. Effective managing of a social media crisis is paramount for social media marketing managers helming the controls for big brands. One strategy that often gets overlooked is Employee Advocacy - harnessing the collective power of your workforce to act as brand ambassadors.