There are scores of reasons why you should aim to turn every one of your customers into a brand advocate - repeat business, countering bad word of mouth, getting your brand in front of audiences you didn’t think of yourself, and so on. […]
If you’re spending thousands of dollars on AdWords and banners (or anything else that might be considered conventional ‘conservative’ marketing) but are doing nothing to boost your social media reach, you’re doing business wrong. […]
What is the first thing you do when you’re considering booking a hotel? […]
It won’t be the first time you have heard this but, in recent years, marketing has been evolving at lightning speed. Many businesses come and go, as we have seen over the past few years (Vine, anyone?). One constant remains firmly at the centre of the marketing approach: authenticity! […]
A small percentage of your clients is responsible for 100% of online word-of-mouth promotion for your brand. We help you to find them!