A customer reference is defined as a ‘positive story that customers can share about your product or service; a story that has the power to create demand, impact sales, or close borderline deals’. References can be written - testimonials are a good example - but, for the purposes of this post,[...]

Getting new customers through the door is both expensive and exhausting in every industry. However, it’s especially difficult if your offer public cloud solutions - SaaS, PaaS, IaaS; although all of those industries are growing at an amazing pace, you’re still dealing with a limited (but[...]

Yaay. As from now you can request a free report with a few customer and employer branding metrics that measure how actively people engage with your brand’s online presence!

Customer referrals sell.

It’s been a week since Facebook’s CEO Mark Zuckerberg announced major changes to the platform’s newsfeed algorithm, and the sky hasn’t fallen on our heads - yet.In all seriousness, this is a major decision on the side of the platform, one that will affect how tens of thousands of businesses[...]

Customer reviews are a business’ bread and butter, especially if we’re talking about a SaaS business. Why is that? It’s because SaaS - and, to a lesser extent, other - offers are not picked up on a whim. They are meticulously scrutinized, researched online, and flipped more times than a burger[...]

In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.

Slowly, but steadily, we are making a move to a subscription-based economy. Those of us in the business world have been noticing this for quite some time now; learning & talent, HRMS, sales automation, CRM, IT service management - these are all industries that have been subscription-heavy for[...]

Getting potential customers to pay attention to your products has never been more difficult. Exposed to up to 3,000 brand messages PER DAY, it’s no wonder that people are becoming fed up - turning off their TVs, ignoring billboards and banners, and installing ad-blockers on their devices.

The other day I was thinking about what got me so fired up about advocacy marketing in the first place and it occurred to me that I should share my story. It all started years ago, when I was first dipping my toe into entrepreneurial waters and starting my own business. That’s when I witnessed[...]