What is the first thing you do when you’re considering booking a hotel?
Do you call the front office with your credit card in hand and make a reservation?
Do you take that blind leap of faith and assume that the place is just what you’re looking for?
Or are you more sensible, taking the time[...]
It won’t be the first time you have heard this but, in recent years, marketing has been evolving at lightning speed.
Many businesses come and go, as we have seen over the past few years (Vine, anyone?). One constant remains firmly at the centre of the marketing approach: authenticity!
Social media and employee advocates play a crucial role in the hiring process today, and the facts don’t lie about it. Over 94% of recruiters use LinkedIn to recruit new candidates, while 79% of job seekers use social media to find a new job. Another 13% of social media users say that the[...]
Have you ever made a purchase recommended by a friend? Maybe it was a helpful nudge to stick with your decision on a new iPhone. Or perhaps you were persuaded to cross over to Android territory? Many of these choices rely on the trust we give to people around us.
Are you trying to create an army of advocates to represent your brand? Are you looking for creative new ways to interact with these advocates? Building a community is an awesome way to engage your most loyal followers.
If you are in Marketing, I’m sure you already heard of Edelman - the leading global communication marketing firm. One of their most famous releases every year, is definitely the Global Trust Barometer.
Companies hitting it big through crowd funding, those are our modern day Cinderella stories. MVMT watches is one of these customer movement fairytales. It began in 2013 when two college dropouts pursued their dream to sell design and high-quality watches at affordable prices. Their initial [...]
Summer time in the office is a struggle. The sun is shining and our social media feed is full of people jumping in pools. Currently, we're still working hard on expanding our product and when things get too heated we let off some steam by playing foosball. Business as usual, until a wild[...]
Why Companies with an ambassadors approach benefit from the new Facebook algorithm
Imagine what strategic advertisement can do for your product opinion. Well, Word-of-Mouth (WOM) does it nine times better! It has the power to alter customer decisions before, during and after the buying process. Although 90% of it still happens offline, the online sphere is growing[...]