How Big is Your Dedication to Pokemon Go?

By Koen Stevens on July 18, 2016

Summer time in the office is a struggle. The sun is shining and our social media feed is full of people jumping in pools. Currently, we're still working hard on expanding our product and when things get too heated we let off some steam by playing foosball. Business as usual, until a wild[...]

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Latest update to Facebook news feed favours friends and family

By Pieter Moens on July 08, 2016

Why Companies with an ambassadors approach benefit from the new Facebook algorithm

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Understanding the psychology behind Word-of-Mouth marketing

By Pieter Moens on July 04, 2016

Imagine what strategic advertisement can do for your product opinion. Well, Word-of-Mouth (WOM) does it nine times better! It has the power to alter customer decisions before, during and after the buying process. Although 90% of it still happens offline, the online sphere is growing[...]

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Why #TNWEUROPE Was The Perfect Place To Launch Our New Product

By Koen Stevens on June 01, 2016

The dust is settling around The Next Web 2016 in Amsterdam and at Ambassify we are looking back at a spectacular visit with fond memories. This year we were selected for the BOOST program, a chance to showcase and pitch our company during the event. The theme of the conference was “Calling all[...]

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3 Convincing Reasons Why Brand Advocates Outperform Influencers

By Koen Stevens on May 17, 2016

Celebrity endorsements are still a big part of marketing strategies.

Singer songwriter Kanye West is currently the face of an Adidas campaign, George Clooney has always been the face of Nespresso and Footballer Cristiano Ronaldo promotes a Japanese gadget that improves your smiling muscles.

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Why you should choose an advocate community instead of a Facebook group

By Pieter Moens on April 14, 2016

Has your company ever thought about creating an online space where customers, employees and partners share engaging content? The goal of a sharing community can be interesting for your brand. It enables like-minded people to contribute to your companies word-of-mouth marketing.Initially, you[...]

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How brand advocates optimize your Snapchat and Instagram marketing

By Pieter Moens on April 01, 2016

Snapchat is the odd little brother out of all major social media networks these days. Popular mostly among the younger generation, it reaches a 100 million active daily users.

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Discover Word-of-Mouth Power with Advocate Marketing

By Koen Stevens on March 11, 2016

Word-of-mouth marketing is still one of the most sought after but also most underused methods of reaching consumers. It is proven to be the more trustworthy and impactful form yet only a handful ofcompanies are focusing on it. 

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Storytelling: don’t act like Kanye West

By Koen Stevens on February 27, 2016

A little while ago I read an article online about the ‘Kanye West-effect’. You can say that I’m not really a fan of the rapper, because of his enormous ego. In the past, Mr. West has made some remarkable statements. He wants to run for president in 2020 and considers himself the voice of his[...]

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BuboBox and Ambassify become one

By Pieter Moens on January 19, 2016

At BuboBox, we’ve been working hard on improving our platform. 

We’re happy to announce that we’re rolling out a new interface, adding new features and made an integration with Ambassify.

In this short blog, we’ll give you a more in-depth rundown of what you can expect. To address these[...]

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