Customer References In the Age of Advocacy - It’s All About Relationships (and Common Sense)

By Koen Stevens on April 30, 2018

A customer reference is defined as a ‘positive story that customers can share about your product or service; a story that has the power to create demand, impact sales, or close borderline deals’. References can be written - testimonials are a good example - but, for the purposes of this post,[...]

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6 Tactics That Turn Your One-Off Customers Into Loyal Brand Advocates

By Pieter Moens on March 23, 2018

Getting new customers through the door is both expensive and exhausting in every industry. However, it’s especially difficult if your offer public cloud solutions - SaaS, PaaS, IaaS; although all of those industries are growing at an amazing pace, you’re still dealing with a limited (but[...]

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Brand Ambassadorship Index - Metrics and Explanations

By Silke Holsbeek on March 14, 2018

Yaay. As from now you can request a free report with a few customer and employer branding metrics that measure how actively people engage with your brand’s online presence!

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Customer Referral Program - A Cheap, Easy Way To Generate Qualified Leads and Grow Your Bottom Line

By Pieter Moens on February 23, 2018

Customer referrals sell.

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New Facebook Algorithm Will Decimate Your Brand’s Organic Reach - Unless You Have a Devoted Base of True Advocates

By Silke Holsbeek on January 24, 2018

It’s been a week since Facebook’s CEO Mark Zuckerberg announced major changes to the platform’s newsfeed algorithm, and the sky hasn’t fallen on our heads - yet.In all seriousness, this is a major decision on the side of the platform, one that will affect how tens of thousands of businesses[...]

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7 Proven Tactics To Get More Online Reviews for Your SaaS Gig

By Koen Stevens on January 16, 2018

Customer reviews are a business’ bread and butter, especially if we’re talking about a SaaS business. Why is that? It’s because SaaS - and, to a lesser extent, other - offers are not picked up on a whim. They are meticulously scrutinized, researched online, and flipped more times than a burger[...]

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6 Compelling Reasons Why Your Business Needs Employee Advocacy

By Silke Holsbeek on December 13, 2017

In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.

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Advocacy Marketing - The New Competitive Difference In the SaaS Ecosystem

By Koen Stevens on December 06, 2017

Slowly, but steadily, we are making a move to a subscription-based economy. Those of us in the business world have been noticing this for quite some time now; learning & talent, HRMS, sales automation, CRM, IT service management - these are all industries that have been subscription-heavy for[...]

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Supercharge Your Social Media Marketing With User-Generated Content

By Silke Holsbeek on November 15, 2017

Getting potential customers to pay attention to your products has never been more difficult. Exposed to up to 3,000 brand messages PER DAY, it’s no wonder that people are becoming fed up - turning off their TVs, ignoring billboards and banners, and installing ad-blockers on their devices.

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Brand Advocates Influencing Customer Journey - How Advocacy Marketing Made An Advocate Out of Me

By Koen Stevens on October 31, 2017

The other day I was thinking about what got me so fired up about advocacy marketing in the first place and it occurred to me that I should share my story. It all started years ago, when I was first dipping my toe into entrepreneurial waters and starting my own business. That’s when I witnessed[...]

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