If you’re treating employee offboarding as an afterthought, you’re most likely definitely hurting your employer branding efforts. 

What’s the most underutilized marketing strategy in the B2B (and, to an extent, the B2C) world? 

You’ll have definitely noticed a really large increase in the number of webinars being promoted online this year. With so many people being confined to remote working over the past few weeks, it’s been a great time to learn about new ways of working, new platforms/software, or concepts that[...]

In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing the net, watching videos, doing research, or interacting on social media, they are constantly bombarded with brand messaging. If anyone can get through that clutter effectively, it’s your[...]

Before diving into this blogpost, we want to make sure you woiuldn't miss our huge blogpost regarding   Employee Engagement .   It contains more information about this post as well as many other topics related to   Employee Engagement!   You can read it here.

“Employee motivation is a[...]

Before diving into this blogpost, we want to make sure you woiuldn't miss our huge blogpost regarding Employee Engagement. It contains more information about this post as well as many other topics related to Employee Engagement! You can read it here.

Are you one of those managers who believe[...]

In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.

Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line.

In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. By now, you’re already familiar with the basics - why advocacy marketing is important and where you can find your superfans, customers willing to go that extra mile because[...]

Social media and employee advocates play a crucial role in the hiring process today, and the facts don’t lie about it. Over 94% of recruiters use LinkedIn to recruit new candidates, while 79% of job seekers use social media to find a new job. Another 13% of social media users say that the[...]