In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.

Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line.

In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. By now, you’re already familiar with the basics - why advocacy marketing is important and where you can find your superfans, customers willing to go that extra mile because[...]

Social media and employee advocates play a crucial role in the hiring process today, and the facts don’t lie about it. Over 94% of recruiters use LinkedIn to recruit new candidates, while 79% of job seekers use social media to find a new job. Another 13% of social media users say that the[...]

Are you trying to create an army of advocates to represent your brand? Are you looking for creative new ways to interact with these advocates? Building a community is an awesome way to engage your most loyal followers.