In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.
Slowly, but steadily, we are making a move to a subscription-based economy. Those of us in the business world have been noticing this for quite some time now; learning & talent, HRMS, sales automation, CRM, IT service management - these are all industries that have been subscription-heavy for[...]
Getting potential customers to pay attention to your products has never been more difficult. Exposed to up to 3,000 brand messages PER DAY, it’s no wonder that people are becoming fed up - turning off their TVs, ignoring billboards and banners, and installing ad-blockers on their devices.
The other day I was thinking about what got me so fired up about advocacy marketing in the first place and it occurred to me that I should share my story. It all started years ago, when I was first dipping my toe into entrepreneurial waters and starting my own business. That’s when I witnessed[...]
Although often intertwined in the minds of marketers, the terms ‘brand advocate’ and ‘brand influencer’ have several distinct differences that make both strategies very unique.
Going through the painstaking process of identifying and onboarding your brand advocates means absolutely nothing if you can’t measure the impact those advocates have on your bottom line.
May 25th, 2018 is probably marked in black on every marketer's calendar. It’s the day the GDPR - General Data Protection Regulation becomes active in Europe. Today, ICT and legal are the two main departments working on GDPR compliance, but it is really time for sales and marketing to step up[...]
In this post, we will dive deeply into the nitty-gritty of advocacy marketing - relationship-building and goal-setting. By now, you’re already familiar with the basics - why advocacy marketing is important and where you can find your superfans, customers willing to go that extra mile because[...]
There are scores of reasons why you should aim to turn every one of your customers into a brand advocate - repeat business, countering bad word of mouth, getting your brand in front of audiences you didn’t think of yourself, and so on.