Customer testimonials are the bread and butter of true marketing experts. In a nutshell, they are someone else's word that your products and services do what they are advertised to do. They are also one of the oldest tricks in the book - newspaper ads from a 100 years ago feature them[...]

In his last post, Koen talked about the importance of customer references. He focused on the general do’s and the don’ts:

A customer reference is defined as a ‘positive story that customers can share about your product or service; a story that has the power to create demand, impact sales, or close borderline deals’. References can be written - testimonials are a good example - but, for the purposes of this post,[...]

Getting new customers through the door is both expensive and exhausting in every industry. However, it’s especially difficult if your offer public cloud solutions - SaaS, PaaS, IaaS; although all of those industries are growing at an amazing pace, you’re still dealing with a limited (but[...]

Yaay. As from now you can request a free report with a few customer and employer branding metrics that measure how actively people engage with your brand’s online presence!

Customer referrals sell.

It’s been a week since Facebook’s CEO Mark Zuckerberg announced major changes to the platform’s newsfeed algorithm, and the sky hasn’t fallen on our heads - yet.In all seriousness, this is a major decision on the side of the platform, one that will affect how tens of thousands of businesses[...]

Customer reviews are a business’ bread and butter, especially if we’re talking about a SaaS business. Why is that? It’s because SaaS - and, to a lesser extent, other - offers are not picked up on a whim. They are meticulously scrutinized, researched online, and flipped more times than a burger[...]

In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.

Slowly, but steadily, we are making a move to a subscription-based economy. Those of us in the business world have been noticing this for quite some time now; learning & talent, HRMS, sales automation, CRM, IT service management - these are all industries that have been subscription-heavy for[...]