How to use TikTok for marketing
Harnessing the power of an ever-evolving digital landscape requires keen insights and strategic maneuvers, particularly with booming platforms like TikTok. As with any social media platform, understanding how to effectively use TikTok for marketing poses its unique set of challenges and opportunities, especially for big brands aiming to secure a spot in the hearts and feeds of consumers.
TikTok has emerged as an ideal space for brands to engage younger audiences. The platform garners over a billion monthly active users, many of whom are eager Gen Zers. With a global reach, striking visuals, offbeat humor, and addictive short clips, it's no wonder brands are keen on integrating TikTok into their marketing strategies.
The key to succeeding in TikTok marketing lies in developing authentic connections with audiences with the help of creative content, influencer collaborations, and TikTok advertising. But to add extra flavor, let's amplify your marketing reach using a potent tactic: Employee Advocacy.
Employee Advocacy revolves around the idea of leveraging employees as brand ambassadors. Employees can promote their company's message on their own social media accounts in a real and authentic way. They are the hidden champions of your brand, perfectly placed to show your company's personality and values creatively and organically.
Step one: Create Authentic Branded Content
TikTok is a place where fun and creativity thrive. Users aren’t interested in stiff, corporate-esque content; they crave authenticity, spontaneity, and quirkiness. Perhaps the best way your brand can embrace that is by turning to those who know it best: your employees. Encourage your staff to create content showing what life looks like behind the scenes of your big brand. This could be anything from showcasing a day in the life at the company, office tours, or staff taking on popular TikTok challenges. This adds a human touch to your brand, making it more relatable and approachable.
Step two: Leverage User-generated and Influencer Content
Why not mix employee advocacy with consumer and influencer power? Use TikTok's 'Duet' feature to have employees, influencers, and consumers interact with your brand. Duets involve two people — in this case, an employee and another user — who create content side-by-side. This permits an interactive dynamic, fostering a digital conversation around your brand.
Step Three: Utilize TikTok's Powerful Features for Employee-driven Campaigns
TikTok’s set of creative tools - filters, effects, and music - are your arsenal for making viral content. Encourage your employees to leverage these features, transforming an otherwise traditional marketing message into trending challenges, engaging stories, or innovative campaigns.
Step Four: Advertise with Precision and Reach
Leverage TikTok’s advertising capabilities so your employees' brilliant content doesn't go unnoticed. TikTok Ads Manager is useful for target-setting, precise audience reach, performance tracking, and customization of various ad formats.
By integrating Employee Advocacy into your TikTok marketing strategy, you benefit from the blend of authenticity and brand loyalty that your enthusiastic staff embodies. Remember that your employees are not just workers; they're storytellers and influencers who can effectively convey your brand's message in an engaging and relatable way. Getting savvy with TikTok will allow your brands to tap into the magic of an undeniably powerful platform in ways that truly resonate with audiences.