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Your go-to place for all things social media marketing, employee advocacy and employer branding.

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  1. Social Media Marketing - The Basics

    Understanding the Purpose of Social Media Marketing: Social media marketing encompasses using...

  2. B2B Social Media Marketing Strategies for Success

    1. Define Your Objectives and Target Audience: Before diving into B2B social media marketing, it is...

  3. Navigating the Downsides: the Disadvantages of Social Media Marketing

    1. Information Overload and Short Attention Spans: One of the significant disadvantages of social...

  4. Must-Read Books on Social Media Marketing

    • "Influence: The Psychology of Persuasion" by Robert Cialdini

    Robert Cialdini's "Influence: The...

  5. Learn Social Media Marketing: Roadmap to Success

    • Online Courses and Certifications: Enrolling in online courses and obtaining certifications...

  6. What is Employer Branding: Shaping a Company's Identity

    Employer branding is a company's outward message about who they are and what makes them special. It...

  7. Mastering Social Media Marketing in 2023: 5 Tips for Success

    Embrace Video Content

  8. The Best Social Media Marketing Campaigns of 2023

    Nike's "Dream It, Be It" Campaign

  9. The Effectiveness of Social Media Marketing: Empowering Businesses in the Digital Age

    Social media platforms have become virtual meeting places where businesses can directly engage with...

  10. The Power of Social Media: 5 Types of Content to Drive Brand Awareness

    Engaging Visuals