How to measure ROI from social media
As a social media marketing manager, every action you take on social media should align with your wider business goals. One of the key goals for almost every large brand is to generate a substantial return on investment (ROI). However, measuring ROI from social media can seem like a daunting task. But fear not, below we dive into practical strategies to help you quantify the return on your social media investments and identify how Employee Advocacy can amplify this ROI.