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Best ways to use Stories on Instagram for business

Perfect for a 4 minute break •  Written by 
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Instagram Stories can seamlessly facilitate the progression from showcasing your brand to converting followers into clients. Their beauty lies in their flexibility and diversity, offering an array of ways businesses can engage with leads. As a tool in the social media marketing strategy, Instagram Stories provides an interactive platform that promises authenticity and creativity. 

The first strategy is to use Stories for product demonstrations. Showing products in action can be more persuasive than static images. Give your followers a behind-the-scenes look at how the product operates. This humanizes your brand, builds connection and trust with your audience, and puts your product front of mind. 

Businesses can utilize Instagram's Poll features to engage with their followers and gather data about consumer preferences. Pose questions pertaining to new product launches, existing product enhancements, or general audience interests. Not only does this facilitate customer participation, but it also provides valuable insights.

Instagram’s Swipe-Up feature is also an excellent tool for businesses. It provides the opportunity to drive traffic to other platforms, like your company's website or an online store. By incorporating a call to action, businesses can guide their audience to take the next step in the sales funnel. 

Adding an Employee Advocacy twist, Instagram Stories can be the ideal platform for showcasing your company culture. Build brand trust and loyalty by sharing stories featuring your employees. Have team members share their work experiences, host Q&As, or share a day in their life. Taking your audience 'behind the scenes' makes your company more relatable and human. 

Employees are your most authentic brand ambassadors. Encourage them to share stories on their personal accounts as well – product usage, excitement about company news, or re-sharing company posts. This authentic, user-generated content reaches a broader audience and increases brand credibility.

Another interesting approach to integrating Instagram Stories into a marketing strategy is through hosting takeovers. Inviting influencers, industry experts, or even employees to "take over" the brand’s Instagram account for a day adds interest and variety to your Stories. This also allows for a broader reach and more engagement. Make sure the personalities align with your brand's voice to maintain consistency.

While functioning as mini-ads, Instagram's Story Highlights allows you to permanently display your best Stories. Organize and categorize your content so clients can quickly find what they're interested in. It can be used to highlight product introductions, testimonials, company culture, and more. 

Remember, Instagram's algorithm focuses on engagement - so the more people interact with your Stories, the greater your reach. Ensure that your Stories are engaging, on-brand, and designed with your target audience in mind. 

Whether you're using Stories to launch a new product, gather customer feedback, show behind-the-scenes insights, or leverage your employees' voices, Instagram Stories is a dynamic tool any business can capitalize on. So, don't shy away from using Instagram Stories as part of your digital marketing strategy. With these tips, you will engage your audience effectively, boost your brand's visibility, and ultimately drive sales.