Employer Branding in 2023: Why It's More Important Than Ever
In today's competitive job market, employers face several challenges in attracting and retaining top talent. The war for talent is real, and businesses that want to stay ahead of the curve must invest in their employer brand. Employer branding is the process of creating and maintaining a positive image of your company as an employer. It involves communicating the company's values, culture, and benefits to potential and current employees.