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The Ultimate Guide to Employee Advocacy: Definition, Benefits, and How to Get Started

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Employee advocacy is a strategy that encourages employees to promote their employer's brand and products or services on their own social media channels. This can be done by sharing company news, blog posts, and product updates or talking about their work experiences and why they enjoy working for the company.

Employee advocacy can be a powerful tool for businesses of all sizes. When employees are passionate about their work and willing to share that passion with others, it can significantly impact brand awareness, customer engagement, and employee recruitment.

What are the benefits of employee advocacy?

There are many benefits to employee advocacy, including:

  • Increased brand awareness: When employees share positive content about their company on social media, it helps to increase brand awareness among their friends, family, and followers. This can lead to more website traffic, leads, and sales.
  • Improved customer engagement: When employees engage with customers on social media, it can help to build relationships and create a more positive customer experience. This can lead to repeat business and positive word-of-mouth.
  • Attracting top talent: When potential employees see that current employees are passionate about their work and are willing to advocate for the company, it can make the company more attractive as a place to work. This can lead to a better pool of job applicants and a higher quality of hire.
  • Boosting employee morale: When employees feel like they are part of something bigger than themselves and that their work is making a difference, it can boost morale and increase productivity.

How to create an employee advocacy program

If you're interested in creating an employee advocacy program, here are a few tips:

  1. Start with a clear purpose: What do you want to achieve with your employee advocacy program? Do you want to increase brand awareness, improve customer engagement, or attract top talent? Once you know your purpose, you can start to develop a plan.
  2. Make it easy for employees to participate: The easier it is for employees to participate in your advocacy program, the more likely they are to do so. Provide them with the necessary tools and resources, such as social media templates, blog post ideas, and talking points.
  3. Incentivize participation: Offering incentives can encourage employees to participate in your employee advocacy program. This could include gift cards, recognition awards, or even paid time off.
  4. Measure your results: It's important to measure the results of your employee advocacy program to see what's working and what's not. This will help you to make necessary adjustments and improve your program over time.

Employee advocacy is a powerful tool that can help businesses of all sizes to achieve their marketing and business goals. By encouraging employees to promote their company on social media, businesses can increase brand awareness, improve customer engagement, and attract top talent.

If you're not already doing so, consider creating an employee advocacy program for your business. It's a great way to get your employees involved in marketing and show them you value their contributions.