Case Study: Yaskawa Social Media Strategy

Eager to learn how Yaskawa is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Yaskawa.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Yaskawa is a global leader in industrial automation, with headquarters in Japan and operations in more than 30 countries worldwide. The company primarily addresses clients in the manufacturing and robotics industries, providing them with innovative solutions to improve their productivity and efficiency.

Before: The Challenges of Social Media Marketing

On social media, Yaskawa has implemented a well-rounded marketing strategy that effectively engages its target audience. With a strong presence on platforms like Twitter, LinkedIn, and YouTube, the company actively shares industry insights, product updates, and success stories. This approach allows them to showcase their expertise and establish themselves as thought leaders in the field.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Yaskawa's Successful Social Media Strategy

Yaskawa also excels at leveraging user-generated content to create a sense of community. They encourage their clients and partners to share their experiences with Yaskawa products and solutions, amplifying their brand reach and building trust among their audience. By featuring these testimonials on their social media channels, Yaskawa exhibits the real-world applications and benefits of their offerings.


Moreover, Yaskawa actively responds to customer queries and feedback on social media. Their quick and helpful responses demonstrate their commitment to customer satisfaction and fosters a positive brand image. This engagement helps them build strong relationships with their clients and potential customers while also gaining valuable insights into their needs and preferences.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video