Case Study: Xunlei Social Media Strategy
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Xunlei has made remarkable strides in harnessing the power of social media as part of its marketing strategy. With an active presence on platforms like Weibo, WeChat, and Douban, the company engages with its target audience in meaningful ways. Through vibrant and visually appealing content, Xunlei effectively communicates its product offerings, industry insights, and latest updates to its followers. By providing valuable information and interacting with users, Xunlei fosters a sense of community and builds brand loyalty.
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