Case Study: Xunlei Social Media Strategy
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Introduction
Xunlei: Exploring Social Media Marketing
Before: The Challenges of Social Media Marketing
Xunlei is a leading Chinese technology company that specializes in cloud computing, internet services, and blockchain technology. With its headquarters in Shenzhen, China, Xunlei has expanded its operations to multiple countries, including the United States, Japan, and South Korea. Catering to both individual and enterprise clients, the company aims to provide efficient and secure digital solutions.
After: Xunlei's Successful Social Media Strategy
Embracing Social Media
Conclusion
Xunlei has made remarkable strides in harnessing the power of social media as part of its marketing strategy. With an active presence on platforms like Weibo, WeChat, and Douban, the company engages with its target audience in meaningful ways. Through vibrant and visually appealing content, Xunlei effectively communicates its product offerings, industry insights, and latest updates to its followers. By providing valuable information and interacting with users, Xunlei fosters a sense of community and builds brand loyalty.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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