📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Westpac Banking Social Media Strategy

Eager to learn how Westpac Banking is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Westpac Banking.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Westpac Banking is a renowned financial institution headquartered in Sydney, Australia. With a history spanning over 200 years, it has established itself as one of the leading banks in the region, catering to various clients including individuals, businesses, and institutional investors. Its presence extends beyond Australia, with operations in countries like New Zealand, Fiji, and Papua New Guinea.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Westpac Banking has successfully leveraged these platforms to engage with its clients and create meaningful connections. One of the strengths of their strategy lies in their ability to provide valuable financial insights and tips through their social media channels. By sharing relevant and educational content, they position themselves as a trusted source of information, demonstrating their expertise in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Westpac Banking's Successful Social Media Strategy

Another commendable aspect of Westpac Banking's social media strategy is their commitment to transparency and responsiveness. They actively interact with their followers by promptly addressing queries, concerns, and feedback. This not only enhances customer satisfaction but also helps in building a strong brand reputation.

Conclusion

However, there are areas where Westpac Banking can further enhance its social media marketing strategy. Firstly, they could consider diversifying their content formats and delivery methods. While text-based posts are effective, incorporating visuals, videos, and infographics can make their content more engaging and shareable. Additionally, adapting their messages to suit different social media platforms can help them reach a wider audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video