Case Study: Viacom Social Media Strategy

Eager to learn how Viacom is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Viacom.

Continue reading to find out!

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Viacom is a multinational media conglomerate with headquarters in New York City, United States. The company operates in various countries around the world including the United States, United Kingdom, Canada, and Australia. Viacom primarily caters to a diverse range of clients including advertisers, content creators, and consumers.

Before: The Challenges of Social Media Marketing

On social media, Viacom has effectively utilized its vast network of brands, which includes well-known entities such as MTV, Comedy Central, Nickelodeon, and Paramount Pictures, to engage with its audience. Through creative and entertaining content, Viacom has successfully generated significant brand awareness and fostered a sense of community among its followers. The company regularly updates its social media platforms with engaging videos, behind-the-scenes content, interactive polls, and user-generated content campaigns. Furthermore, by collaborating with popular influencers and celebrities, Viacom extends its reach and creates additional buzz around its products and services.

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After: Viacom's Successful Social Media Strategy

Despite the notable successes, there are areas where Viacom's social media marketing strategy could be improved. Firstly, the company could benefit from enhancing its customer engagement efforts. By responding to customer comments, queries, and feedback in a prompt and personalized manner, Viacom can build stronger relationships with its followers and demonstrate its commitment to customer satisfaction. Additionally, the company could explore new social media platforms and trends to diversify its online presence and tap into different target demographics. This could be achieved by closely monitoring emerging platforms and engaging with upcoming social media influencers.


In summary, Viacom's social media marketing strategy effectively leverages its diverse portfolio of brands to engage and entertain its global audience. By consistently providing creative and interactive content, the company has successfully built brand loyalty and created a sense of community around its offerings. While there are areas for improvement, such as enhancing customer engagement and exploring new platforms, Viacom has demonstrated its ability to adapt and thrive in the dynamic world of social media marketing.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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