📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: The Commercial Bank (P.S.Q.C.) Social Media Strategy

Eager to learn how The Commercial Bank (P.S.Q.C.) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for The Commercial Bank (P.S.Q.C.).

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

The Commercial Bank (P.S.Q.C.) is a prominent banking institution with a strong presence in several countries, including Qatar, Oman, and the United Arab Emirates. Headquartered in Doha, Qatar, the bank aims to provide top-notch financial services to individuals, businesses, and corporate clients.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, The Commercial Bank has taken commendable steps to engage its target audience effectively. Through its social media channels, the bank primarily addresses its existing and potential clients, including individual customers seeking personal banking solutions, as well as businesses in need of corporate banking services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: The Commercial Bank (P.S.Q.C.)'s Successful Social Media Strategy

The bank leverages social media platforms to highlight its diverse range of banking products and services. Regular updates on its offerings, such as personal loans, credit cards, and business accounts, keep followers informed and engaged. The Commercial Bank also utilizes social media to showcase its commitment to corporate social responsibility by promoting initiatives that support local communities, sustainability, and education.

Conclusion

Additionally, the bank actively encourages interaction on its social media platforms by promptly responding to customer queries and concerns. This interactive approach fosters a sense of trust and reliability, positioning The Commercial Bank as a customer-centric institution.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video