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Case Study: Strabag Social Media Strategy

Eager to learn how Strabag is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Strabag.

Continue reading to find out!



Strabag is a global construction company headquartered in Vienna, Austria. With its presence in over 100 countries, Strabag addresses a diverse range of clients, including public sector entities, private investors, and industrial companies. The company is renowned for its expertise in delivering complex construction projects across various sectors.

Before: The Challenges of Social Media Marketing

On social media platforms, Strabag demonstrates a strong presence and engagement with its audience. Through regular and consistent content updates, the company showcases its ongoing projects, highlighting their architectural and technological achievements. Strabag effectively utilizes visual elements, such as high-quality images and videos, to capture the essence of their work and engage users.


After: Strabag's Successful Social Media Strategy

Moreover, Strabag actively interacts with its followers by responding to comments, inquiries, and feedback in a timely manner. This level of engagement helps to build a community-like atmosphere, fostering trust and credibility among its audience.


However, there are certain areas where Strabag's social media marketing strategy could be improved. Firstly, the company could benefit from enhancing its storytelling approach. By sharing more in-depth stories about their projects, including challenges faced and innovative solutions implemented, Strabag can create a more immersive experience for its audience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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