📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: St. Paul Cos. Social Media Strategy

Eager to learn how St. Paul Cos. is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for St. Paul Cos..

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

St. Paul Cos. is a global multimedia company with headquarters in New York City, United States. With a strong presence in North America, Europe, and Asia, the company addresses clients from various industries including technology, health care, finance, and entertainment.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, St. Paul Cos. excels in several areas. Firstly, they have a well-defined target audience and tailor their content specifically for each platform. Whether it's engaging visuals on Instagram or informative articles shared on LinkedIn, the company ensures that their message resonates with the users of each social media channel.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: St. Paul Cos.'s Successful Social Media Strategy

Secondly, St. Paul Cos. actively engages with their audience through regular interaction. They promptly respond to comments, messages, and inquiries, establishing a sense of trust and reliability. This approach helps to build a strong community around their brand and fosters brand loyalty among their customers.

Conclusion

Furthermore, the company effectively utilizes social media influencers to extend their reach. By collaborating with influencers who align with their target audience, St. Paul Cos. gains access to a wider network of potential customers. This strategy has proven successful in generating organic growth and increasing brand awareness.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video