Case Study: Shake Shack Social Media Strategy

Eager to learn how Shake Shack is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shake Shack.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Shake Shack: An Introduction

Before: The Challenges of Social Media Marketing

Shake Shack is a globally recognized fast-casual restaurant chain, primarily known for its delicious burgers, milkshakes, and fries. With its headquarters based in New York City, Shake Shack operates in numerous countries worldwide, including the United States, United Kingdom, Japan, South Korea, and more. The company targets a diverse clientele, ranging from food enthusiasts to families and young professionals seeking a quick and flavorful dining experience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Shake Shack's Successful Social Media Strategy

Social Media Successes


Shake Shack has successfully leveraged social media platforms to engage with its customers and cultivate a strong online presence. One of the key strengths of their social media marketing strategy is the creation of visually appealing content. Their Instagram account regularly features drool-worthy images of mouthwatering burgers and shakes, enticing followers to visit their restaurants. By employing a consistent and aesthetically pleasing visual style, Shake Shack effectively captures the attention of their audience and showcases their brand in an engaging and compelling way.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video