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Case Study: Saks Social Media Strategy

Eager to learn how Saks is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Saks.

Continue reading to find out!

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Introduction

Saks is a luxury department store known for its high-end fashion and beauty products. With its headquarters in New York City, Saks operates primarily in the United States and Canada, catering to affluent clients who value premium quality and exceptional service.

Before: The Challenges of Social Media Marketing

On social media, Saks excels in several areas that contribute to an effective marketing strategy. Firstly, they understand the importance of engaging content by showcasing their latest collections, fashion trends, and beauty tips. Their posts are visually appealing, enticing followers to explore their offerings.

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After: Saks's Successful Social Media Strategy

Secondly, Saks has leveraged the power of influencer marketing. By partnering with influential personalities in the fashion and beauty industry, they effectively amplify their brand message. This strategy helps reach a wider audience and build credibility among their target market.

Conclusion

Additionally, Saks actively encourages user-generated content, encouraging customers to share their experiences and tag the brand. This not only creates a sense of community but also serves as free advertising as satisfied customers share their positive experiences with Saks.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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