📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Ryerson Social Media Strategy

Eager to learn how Ryerson is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ryerson.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Ryerson, a global marketing agency with its headquarters in Toronto, Canada, specializes in providing social media marketing solutions to a diverse range of clients across various industries. Operating in multiple countries, Ryerson understands the importance of leveraging social media platforms to effectively reach and engage with target audiences.

Before: The Challenges of Social Media Marketing

On social media, Ryerson excels in several areas that contribute to its success. Firstly, the company consistently updates its content, ensuring that its clients' messages remain fresh and relevant. By regularly sharing new and interesting posts, Ryerson keeps its social media followers engaged and eager to interact. Secondly, the agency prioritizes building strong relationships with its audience by actively responding to comments, messages, and inquiries. This level of engagement enhances customer satisfaction and fosters a sense of community.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ryerson's Successful Social Media Strategy

Moreover, Ryerson excels at utilizing various content formats, such as videos, images, and infographics, to capture the attention of its audience. By employing interactive and visually appealing elements, the agency ensures that its social media presence remains vibrant and engaging.

Conclusion

While Ryerson has demonstrated effective social media marketing strategies, there are still areas for improvement. One area the company can focus on is optimizing its social media ads. By conducting thorough research and analysis, Ryerson can refine its targeting capabilities, ensuring that its ads reach the most relevant audiences. Additionally, the agency can explore implementing creative and innovative campaigns to stand out in a competitive social media landscape.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video