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Case Study: Potbelly Corporation Social Media Strategy

Eager to learn how Potbelly Corporation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Potbelly Corporation.

Continue reading to find out!

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Introduction

Potbelly Corporation, headquartered in Chicago, is a popular fast-casual restaurant chain that primarily operates in the United States. With locations in over 35 states, Potbelly Corporation caters to a diverse range of clients seeking delicious sandwiches, salads, and soups.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Potbelly Corporation has effectively leveraged various platforms to engage and connect with its audience. First and foremost, their presence on Facebook, Instagram, and Twitter allows them to reach a wide range of customers, both new and existing. They regularly post appetizing food pictures, updates on promotions, and entertaining content to keep their followers engaged.

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After: Potbelly Corporation's Successful Social Media Strategy

One of the exceptional things that Potbelly Corporation does on social media is actively responding to customer comments and inquiries. Whether it's sharing menu recommendations, providing information about allergens, or resolving customer issues, they ensure a high level of customer service. This personal touch fosters a sense of loyalty and trust among their customers, creating a positive brand image.

Conclusion

Furthermore, Potbelly Corporation frequently runs social media contests and giveaways. These promotions not only generate excitement and encourage user-generated content, but they also expand the company's social media reach through shares, likes, and comments. By incorporating interactive elements into their social media strategy, they effectively strengthen their connection with their online community.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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