Case Study: Perficient Social Media Strategy
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Introduction
Perficient is a leading global digital consultancy firm with headquarters in St. Louis, Missouri. With a presence in several countries including the United States, Canada, India, and China, Perficient addresses clients from various industries, including financial services, healthcare, retail, and manufacturing.
Before: The Challenges of Social Media Marketing
Through its social media marketing efforts, Perficient has successfully built a strong online presence and engaged with its target audience. The company leverages various platforms such as LinkedIn, Twitter, Facebook, and Instagram to share valuable content, industry insights, and thought leadership articles. By delivering relevant and informative content, Perficient positions itself as a trusted advisor and establishes credibility in the digital space.
After: Perficient's Successful Social Media Strategy
In addition to content sharing, Perficient actively participates in conversations and interacts with its audience on social media platforms. The company replies to comments, addresses inquiries, and acknowledges feedback promptly, enhancing its customer engagement. This two-way communication not only strengthens customer relationships but also helps Perficient gain valuable insights and feedback for continuous improvement.
Conclusion
Perficient has also embraced visual storytelling to captivate its audience. The company consistently shares visually appealing images, videos, and infographics that effectively convey its messages in a visually appealing manner. By incorporating visual elements into its social media strategy, Perficient increases the impact and memorability of its content.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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