📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Pan American Silver Social Media Strategy

Eager to learn how Pan American Silver is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Pan American Silver.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Pan American Silver is a renowned mining company with operations in various countries across the Americas, including Mexico, Peru, Bolivia, and Argentina. With its headquarters in Vancouver, Canada, the company primarily focuses on the exploration, development, and production of silver and other precious metals. Pan American Silver caters to a diverse range of clients, including industrial manufacturers, jewelers, and investors seeking exposure to physical silver.

Before: The Challenges of Social Media Marketing

On social media, Pan American Silver has successfully established a strong presence, engaging with its audience and showcasing its commitment to responsible mining practices. One of the key aspects of their social media strategy is highlighting their sustainability initiatives. They frequently share updates on environmental stewardship, community engagement, and social responsibility projects. By doing so, they effectively demonstrate their dedication to minimizing their ecological footprint and fostering positive relationships with local communities.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Pan American Silver's Successful Social Media Strategy

Furthermore, Pan American Silver actively shares educational content related to the mining industry. They leverage social media platforms to provide insights into the production processes, safety measures, and technological advancements within their operations. This not only helps to dispel misconceptions surrounding mining but also promotes transparency and enhances their reputation as an industry leader.


While Pan American Silver's social media marketing strategy showcases several commendable aspects, there are also areas that could be improved upon. Firstly, the company could increase its engagement with followers by responding to comments and inquiries more consistently. Active interactions demonstrate a willingness to engage in meaningful conversations and build stronger connections with the audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video