Case Study: Össur Social Media Strategy
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Introduction
Össur is a globally recognized company specializing in non-invasive orthopedics. Headquartered in Iceland, Össur operates in over 20 countries worldwide, serving a diverse range of clients including athletes, individuals with mobility challenges, and medical professionals.
Before: The Challenges of Social Media Marketing
On social media, Össur effectively utilizes various platforms to engage with its target audience and establish a strong online presence. Here are some notable aspects of their social media marketing strategy:
After: Össur's Successful Social Media Strategy
1. Creating informative content: Össur excels at producing valuable and educational content related to their products and services. By sharing articles, videos, and case studies, they position themselves as industry leaders and build trust with their followers.
Conclusion
2. Engaging with the community: Össur actively interacts with its social media followers by responding to comments, questions, and concerns. This helps foster a sense of community and creates a positive perception of the brand.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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