📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: NSTAR Social Media Strategy

Eager to learn how NSTAR is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for NSTAR.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

NSTAR, a global energy company, is headquartered in the United States and serves clients across various countries. With a strong focus on providing reliable energy solutions, NSTAR addresses the needs of both residential and commercial customers.

Before: The Challenges of Social Media Marketing

On social media, NSTAR employs a commendable marketing strategy by actively engaging with its audience and leveraging the power of social platforms. Here are some highlights of their effective approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: NSTAR's Successful Social Media Strategy

Firstly, NSTAR uses social media to educate and inform its customers. Through informative posts, the company raises awareness about energy conservation, sustainability, and the benefits of using their services. By sharing valuable tips and resources, NSTAR demonstrates its commitment to empowering customers to make informed decisions.

Conclusion

Secondly, NSTAR actively responds to customer inquiries and concerns on social media. Being responsive to questions and complaints not only helps resolve issues in a timely manner but also shows their dedication to customer satisfaction. This personalized approach strengthens the company's relationship with its customers and fosters trust and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video