📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Nippon Express Social Media Strategy

Eager to learn how Nippon Express is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Nippon Express.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Nippon Express is a leading global logistics company that operates in over 45 countries, including the United States, China, Germany, and Australia. With its headquarters in Tokyo, Japan, the company serves a wide range of clients, from small businesses to multinational corporations.

Before: The Challenges of Social Media Marketing

On social media, Nippon Express has implemented an effective marketing strategy to engage with its audience and promote its services. Firstly, the company actively maintains a strong presence on various social platforms, including Facebook, Twitter, LinkedIn, and Instagram. This allows them to reach a diverse audience and establish a two-way communication channel.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Nippon Express's Successful Social Media Strategy

Secondly, Nippon Express leverages social media to share valuable content related to global logistics and supply chain management. By providing industry insights, tips, and updates, the company positions itself as an authoritative source of information in its field. This approach helps to build trust and credibility among its followers.

Conclusion

Another positive aspect of Nippon Express's social media marketing strategy is its customer-centric approach. The company regularly interacts with its customers by responding promptly to inquiries, comments, and feedback. This personalized engagement fosters a sense of community and strengthens customer relationships.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video