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Case Study: Multiplan Empreendimentos Imobiliários Social Media Strategy

Eager to learn how Multiplan Empreendimentos Imobiliários is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Multiplan Empreendimentos Imobiliários.

Continue reading to find out!

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Multiplan Empreendimentos Imobiliários is a prominent real estate development company with a strong presence in Brazil. With its headquarters in the vibrant city of São Paulo, Multiplan caters to a wide range of clients, including individuals, businesses, and investors. As a testament to its success and expertise, the company has expanded its operations to other countries such as Portugal, Chile, and Uruguay.

Before: The Challenges of Social Media Marketing

On social media, Multiplan Empreendimentos Imobiliários effectively showcases its properties and engages with its target audience. Through visually appealing posts, they provide virtual tours, high-quality images, and detailed descriptions of their real estate projects. This allows potential buyers and investors to have a comprehensive understanding of the properties and envision themselves as part of these vibrant communities.

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After: Multiplan Empreendimentos Imobiliários's Successful Social Media Strategy

Moreover, Multiplan actively utilizes various social media channels to promote its brand and engage with its audience. It shares updates on ongoing projects, announces new developments, and highlights the unique features of each property. By maintaining an active presence on platforms such as Instagram and Facebook, they effectively reach out to their target market and foster a sense of exclusivity and desirability around their properties.


While Multiplan Empreendimentos Imobiliários has excelled in many aspects of social media marketing, there are areas that can be further improved. Firstly, enhancing engagement with the audience through interactive content, such as polls or quizzes, could foster a stronger connection with potential buyers. This would allow them to gather valuable insights while promoting a sense of inclusion and community.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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