Case Study: Mphasis Social Media Strategy
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Introduction
Mphasis is a global IT services firm with its headquarters located in Bangalore, India. The company operates in various countries, including the United States, Europe, and Asia-Pacific, catering to clients from a wide range of industries such as banking, insurance, healthcare, and manufacturing.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Mphasis employs several effective strategies to engage with its target audience and establish a strong online presence. Here are some noteworthy aspects of their approach:
After: Mphasis's Successful Social Media Strategy
1. Engaging Content: Mphasis consistently shares informative and relevant content across its social media platforms. This includes industry insights, technology trends, and thought leadership articles, which help to position the company as a trusted advisor in the IT services domain.
Conclusion
2. Interactive Campaigns: The company actively encourages audience participation through interactive campaigns and contests. By leveraging user-generated content and incorporating gamification elements, Mphasis fosters a sense of community and strengthens its brand image.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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