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Case Study: Morningstar Social Media Strategy

Eager to learn how Morningstar is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Morningstar.

Continue reading to find out!

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Introduction

Morningstar is a leading global provider of independent investment research and investment management services. With its headquarters in Chicago, Illinois, Morningstar operates in multiple countries worldwide, including the United States, Canada, Europe, Asia, and Australia. The company primarily caters to individual investors, financial advisors, asset managers, and institutional clients.

Before: The Challenges of Social Media Marketing

On social media, Morningstar excels in several areas, leveraging platforms like Facebook, Twitter, LinkedIn, and YouTube to engage with its audience effectively. One commendable aspect of Morningstar's social media marketing strategy is its informative and educational content. Through blog posts, articles, videos, and infographics, the company provides valuable insights and analysis on market trends, investment strategies, and personal finance. This approach positions Morningstar as a trusted source of information, elevating its credibility in the industry.

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After: Morningstar's Successful Social Media Strategy

Moreover, Morningstar actively interacts with its followers on social media, responding to comments, inquiries, and feedback. This engagement fosters a sense of community and encourages dialogue between the company and its audience, enhancing brand loyalty and customer satisfaction.

Conclusion

However, there are areas where Morningstar's social media marketing strategy could be improved. One aspect is the diversification of content formats. While the company excels in producing written articles and blog posts, it could benefit from incorporating more visual content, such as infographics and videos. This would help capture the attention of a wider audience and cater to different learning preferences.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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