Case Study: Matthews International Corporation Social Media Strategy
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Introduction
Matthews International Corporation is a global company with headquarters in Pittsburgh, Pennsylvania, USA. With operations in over 25 countries, Matthews International serves a diverse range of clients across industries such as funeral services, memorialization, and branding solutions.
Before: The Challenges of Social Media Marketing
On social media platforms, Matthews International has successfully utilized various strategies to engage with its audience and promote its products and services. Firstly, the company actively shares informative and visually appealing content related to their offerings, demonstrating their expertise and showcasing their innovative solutions. This helps in building trust with their audience and establishing themselves as a reliable source of information in their respective industries.
After: Matthews International Corporation's Successful Social Media Strategy
Secondly, Matthews International effectively uses social media to create a sense of community and connection among its clients and followers. They encourage discussions, invite feedback, and facilitate conversations around topics that are relevant to their clients' needs. This approach not only helps in fostering customer loyalty but also provides valuable insights for the company to improve their products and services.
Conclusion
Furthermore, Matthews International regularly collaborates with influencers, industry experts, and thought leaders to amplify their reach and credibility on social media platforms. By partnering with influencers who resonate with their target audience, they are able to reach a wider demographic and generate more brand awareness.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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