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Case Study: Makita Social Media Strategy

Eager to learn how Makita is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Makita.

Continue reading to find out!

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Makita is a renowned power tools manufacturer with its headquarters in Japan. With a strong presence in multiple countries, including the United States, Canada, Europe, and Asia, Makita caters to both professional contractors and DIY enthusiasts. Its wide range of high-quality products makes it a go-to brand for those seeking reliable tools for various projects.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Makita has implemented several effective strategies. Firstly, the company actively engages with its audience on platforms like Facebook, Instagram, and YouTube. By consistently sharing informative and visually appealing content, Makita is able to connect with its customers and showcase the capabilities of its tools. Additionally, Makita actively encourages user-generated content, encouraging customers to share their project outcomes using Makita tools. This approach not only creates a sense of community but also acts as free promotion for the brand.

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After: Makita's Successful Social Media Strategy

Another strength of Makita's social media marketing is its focus on education and support. The company regularly shares how-to videos, tips, and tricks, helping users maximize the benefits of their tools. This not only positions Makita as a trusted advisor but also ensures customer loyalty and satisfaction.


While Makita excels in many aspects of social media marketing, there are a few areas where improvements can be made. Firstly, the company could enhance its social media advertising strategy by targeting specific demographics based on their interests, location, and preferences. This would help in reaching a more targeted audience and increasing the conversion rate of its campaigns.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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