Case Study: Macquarie Social Media Strategy
Eager to learn how Macquarie is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Macquarie.
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Introduction
Macquarie is a global financial services provider with its headquarters in Australia. It operates in 31 countries across various continents, including the United States, United Kingdom, and Asia. The company primarily caters to clients in the banking, financial, and investment sectors.
Before: The Challenges of Social Media Marketing
On social media, Macquarie has successfully established a strong presence and effectively utilizes various platforms to connect with its target audience. One of the key strengths of their social media marketing strategy is the provision of valuable content to their followers. Macquarie regularly shares informative articles, market updates, and insights, catering specifically to the financial interests of its clients. This approach helps to build trust and establish Macquarie as a reliable source of financial information.
After: Macquarie's Successful Social Media Strategy
Another positive aspect of Macquarie's social media strategy is their engagement with their audience. They actively respond to comments, queries, and feedback, creating an interactive environment that fosters client relationships. This responsiveness showcases their commitment to customer satisfaction and helps to establish a strong online community.
Conclusion
However, there are areas where Macquarie's social media marketing strategy can be improved. Firstly, they could enhance their visual storytelling. While they provide valuable content, incorporating visually appealing graphics or videos can further engage and captivate their audience. Visual content has proven to be highly effective in capturing attention and conveying messages concisely.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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