Case Study: Liberty Global Social Media Strategy

Eager to learn how Liberty Global is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Liberty Global.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Liberty Global is a multinational telecommunications company headquartered in Denver, Colorado. With a vast presence in over 30 countries, including the United Kingdom, Germany, and the Netherlands, Liberty Global caters to both residential and business clients. Specializing in providing cable television, broadband internet, and mobile services, the company has become a prominent player in the telecommunications industry.

Before: The Challenges of Social Media Marketing

On social media platforms, Liberty Global showcases a strong marketing strategy. Firstly, the company actively engages with its audience by sharing relevant and timely content. They curate a mix of industry news, product updates, and entertaining posts that resonate with their customer base. This approach helps to foster a community and build brand loyalty among their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Liberty Global's Successful Social Media Strategy

Secondly, Liberty Global leverages different social media platforms to reach a wider audience. They maintain a presence on popular networks like Facebook, Twitter, and LinkedIn, tailoring their content to suit the unique characteristics of each platform. This helps the company to effectively target and engage with various demographics and customer segments.

Conclusion

Furthermore, Liberty Global prioritizes customer support on social media. They promptly respond to customer inquiries, address concerns, and provide assistance. This approach demonstrates their commitment to excellent customer service, enhancing their reputation and fostering positive customer relationships.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video