📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Kosé Social Media Strategy

Eager to learn how Kosé is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kosé.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Kosé, a multinational beauty company, makes its presence known in various countries around the world. With its headquarters in Tokyo, Japan, Kosé caters to clients seeking premium skincare and cosmetic products. In their social media marketing strategy, Kosé has displayed several commendable practices that have helped them engage with their audience effectively.

Before: The Challenges of Social Media Marketing

Firstly, Kosé maintains a strong social media presence across multiple platforms, including Facebook, Instagram, and Twitter. By being active on these platforms, they are able to reach a wide range of customers and create brand awareness. Their posts are visually appealing and well-curated, showcasing their high-quality products and inspiring beauty trends.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Kosé's Successful Social Media Strategy

Secondly, Kosé actively encourages user-generated content. They regularly feature customer reviews, photos, and videos, which not only showcase the effectiveness of their products but also foster a sense of community among their followers. This strategy enhances customer loyalty and allows new potential customers to see real-life experiences with Kosé products.

Conclusion

Thirdly, Kosé uses influencer collaborations to expand their reach. By partnering with popular beauty influencers and celebrities, they can tap into their large fan bases and leverage their credibility. This helps in increasing brand visibility and trust among consumers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video