Case Study: Jyske Bank Social Media Strategy
Eager to learn how Jyske Bank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Jyske Bank.
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Introduction
Jyske Bank is a prominent financial institution headquartered in Denmark, with a strong presence in countries such as Norway, Germany, and Switzerland. This banking institution primarily caters to individual clients, offering a range of services including personal banking, mortgage loans, investment management, and more.
Before: The Challenges of Social Media Marketing
In terms of their social media marketing strategy, Jyske Bank has effectively utilized various platforms to engage with their audience and build a strong online presence. Here are some commendable practices they have adopted:
After: Jyske Bank's Successful Social Media Strategy
1. Interactive Content: Jyske Bank actively creates interactive content, such as quizzes, surveys, and polls, to encourage audience participation. This helps in not only capturing attention but also gaining valuable insights from their customers.
Conclusion
2. Educational Approach: The bank focuses on providing educational content to their followers. They frequently share informative articles, videos, and infographics, ensuring their audience stays well-informed about financial matters. This approach helps position the bank as a trusted source of financial knowledge.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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