📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Invitae Social Media Strategy

Eager to learn how Invitae is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Invitae.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Invitae is a genetics company headquartered in San Francisco, California, with operations in the United States, Canada, and other countries. The company specializes in genetic testing and aims to provide affordable and accessible testing options to patients and healthcare providers.

Before: The Challenges of Social Media Marketing

On social media, Invitae has successfully developed a strong presence and engagement with its audience. They regularly share informative and educational content about genetic testing, advancements in genomics, and the impact of genetic discoveries on healthcare. By delivering valuable information, they position themselves as a trusted resource for people seeking information on genetic testing.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Invitae's Successful Social Media Strategy

Invitae also showcases success stories and testimonials from their clients, highlighting the positive outcomes and benefits of their services. This approach allows them to connect with their audience on a personal level, as individuals can relate to real-life experiences shared on social media.


Furthermore, Invitae actively engages with their followers by encouraging them to share their own stories and experiences with genetic testing. This interactive approach fosters a sense of community and allows individuals to connect and support one another in their genetic testing journeys.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video