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Case Study: Invitae Social Media Strategy

Eager to learn how Invitae is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Invitae.

Continue reading to find out!

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Introduction

Invitae is a genetics company headquartered in San Francisco, California, with operations in the United States, Canada, and other countries. The company specializes in genetic testing and aims to provide affordable and accessible testing options to patients and healthcare providers.

Before: The Challenges of Social Media Marketing

On social media, Invitae has successfully developed a strong presence and engagement with its audience. They regularly share informative and educational content about genetic testing, advancements in genomics, and the impact of genetic discoveries on healthcare. By delivering valuable information, they position themselves as a trusted resource for people seeking information on genetic testing.

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After: Invitae's Successful Social Media Strategy

Invitae also showcases success stories and testimonials from their clients, highlighting the positive outcomes and benefits of their services. This approach allows them to connect with their audience on a personal level, as individuals can relate to real-life experiences shared on social media.

Conclusion

Furthermore, Invitae actively engages with their followers by encouraging them to share their own stories and experiences with genetic testing. This interactive approach fosters a sense of community and allows individuals to connect and support one another in their genetic testing journeys.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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