Case Study: Invitae Social Media Strategy
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Introduction
Invitae is a genetics company headquartered in San Francisco, California, with operations in the United States, Canada, and other countries. The company specializes in genetic testing and aims to provide affordable and accessible testing options to patients and healthcare providers.
Before: The Challenges of Social Media Marketing
On social media, Invitae has successfully developed a strong presence and engagement with its audience. They regularly share informative and educational content about genetic testing, advancements in genomics, and the impact of genetic discoveries on healthcare. By delivering valuable information, they position themselves as a trusted resource for people seeking information on genetic testing.
After: Invitae's Successful Social Media Strategy
Invitae also showcases success stories and testimonials from their clients, highlighting the positive outcomes and benefits of their services. This approach allows them to connect with their audience on a personal level, as individuals can relate to real-life experiences shared on social media.
Conclusion
Furthermore, Invitae actively engages with their followers by encouraging them to share their own stories and experiences with genetic testing. This interactive approach fosters a sense of community and allows individuals to connect and support one another in their genetic testing journeys.
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