📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: HealthEquity Social Media Strategy

Eager to learn how HealthEquity is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for HealthEquity.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


HealthEquity is a leading healthcare savings solution provider based in Draper, Utah. The company primarily operates in the United States and offers its services to individuals, families, and employers aiming to enhance their financial wellness in the healthcare domain.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, HealthEquity incorporates a variety of effective tactics to engage with its target audience and promote their offerings.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: HealthEquity's Successful Social Media Strategy

Firstly, they are active on multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. By maintaining a strong presence across these channels, they are able to reach a wider audience and create meaningful connections with existing and potential customers.


Secondly, HealthEquity regularly shares informative and educational content on their social media accounts. These posts often include tips for maximizing healthcare savings, updates on legislative changes related to healthcare, and advice on navigating insurance policies. By providing valuable information, they position themselves as a trusted resource in the industry and establish themselves as thought leaders.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video