Case Study: GoHealth Social Media Strategy
Eager to learn how GoHealth is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for GoHealth.
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Introduction
GoHealth is a leading healthcare technology company headquartered in Chicago, with a presence across various countries including the United States and India. The company primarily caters to individuals seeking health insurance and Medicare plans, offering an online marketplace for comparing and selecting the best options available.
Before: The Challenges of Social Media Marketing
On social media, GoHealth has demonstrated an impressive marketing strategy that effectively engages with its target audience. One commendable aspect of their approach is their emphasis on creating valuable and informative content. Through blog posts, videos, and infographics, GoHealth educates its followers about the complexities of healthcare and insurance, providing helpful tips and insights that empower individuals to make informed decisions.
After: GoHealth's Successful Social Media Strategy
Furthermore, GoHealth actively showcases its dedication to customer service by promptly responding to queries and concerns raised by their followers on social media platforms. This responsiveness builds trust and establishes strong relationships with existing and potential customers. Additionally, the company actively collaborates with key influencers and industry experts, leveraging their credibility to amplify their brand message and reach a wider audience.
Conclusion
While GoHealth excels in many areas of social media marketing, there are a few improvements that could enhance their strategy further. Firstly, the company could benefit from diversifying its content formats to cater to different audience preferences. Incorporating live videos, interactive polls, and user-generated content can add variety and boosts engagement levels.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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