Case Study: Globus Medical Social Media Strategy
Eager to learn how Globus Medical is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Globus Medical.
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Introduction
Globus Medical, headquartered in Audubon, Pennsylvania, is a leading medical device company that specializes in the design, development, and manufacturing of innovative spinal implants and surgical instruments. With a global presence in over 25 countries, including the United States, Europe, and Asia, Globus Medical serves a wide range of healthcare professionals and patients, offering quality products and solutions for spine disorders.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Globus Medical has been successful in utilizing various platforms to engage with its target audience. One of the commendable aspects of their strategy is the consistent and informative content they share across social media channels. From educational articles, videos, and case studies to product updates and industry news, the company ensures that its online presence remains valuable and relevant to both healthcare professionals and patients.
After: Globus Medical's Successful Social Media Strategy
Furthermore, Globus Medical actively engages with its audience through social media by responding to comments, questions, and inquiries in a timely manner. This dedication to maintaining a two-way communication channel creates a sense of trust and demonstrates their commitment to customer satisfaction.
Conclusion
Despite their successes, there are still areas for improvement in Globus Medical's social media marketing strategy. Firstly, the company could benefit from diversifying their content formats to include more visual elements such as infographics, images, and animations. These visually appealing assets can help capture attention, improve engagement, and enhance the overall social media experience for their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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