Case Study: Genesco Social Media Strategy
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Introduction
Genesco is a multinational footwear and accessories retailer headquartered in Nashville, Tennessee. With a strong presence in the United States and Canada, as well as some international markets, Genesco caters to a diverse range of clients including men, women, and children.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Genesco excels in several areas. Firstly, the company understands the importance of engaging content. They regularly share visually appealing posts featuring their latest product offerings, stylish outfit ideas, and behind-the-scenes glimpses of their stores. This approach not only captivates the attention of their target audience but also fosters brand loyalty.
After: Genesco's Successful Social Media Strategy
Secondly, Genesco actively encourages user-generated content (UGC). Through various campaigns and hashtags, they motivate their customers to share their own photos, experiences, and reviews, showcasing their products in the real world. This strategy not only provides valuable social proof but also builds a sense of community among Genesco's customer base.
Conclusion
Furthermore, Genesco leverages influencer marketing effectively. By collaborating with fashion influencers and bloggers, they are able to tap into their large followings and reach a wider audience. These collaborations allow Genesco to showcase their products in a more relatable and aspirational context, ultimately driving sales.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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