Case Study: General Electric Social Media Strategy

Eager to learn how General Electric is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for General Electric.

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General Electric (GE) is a multinational conglomerate headquartered in Boston, Massachusetts, with operations spread across various countries. With a rich history dating back to 1892, GE has established itself as a leader in diverse industries including aviation, healthcare, renewable energy, and power generation.

Before: The Challenges of Social Media Marketing

On social media, General Electric showcases its innovative products, initiatives, and partnerships, engaging with a wide range of followers. The company has successfully leveraged social platforms to effectively communicate with its target audience, which includes consumers, investors, and businesses around the world.

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After: General Electric's Successful Social Media Strategy

GE's social media strategy excels in several areas. Firstly, the company does an excellent job of sharing captivating content that demonstrates its commitment to innovation. Through engaging videos, striking images, and informative articles, GE provides its followers with a glimpse into the cutting-edge technologies and solutions it offers.


Secondly, GE actively collaborates with influencers and experts in various fields. By involving reputable individuals and organizations in their social media campaigns, GE enhances its credibility and reaches a wider audience. This approach not only amplifies the brand's visibility but also positions GE as a thought leader in its respective industries.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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